4.8 • 12.3K Ratings
🗓️ 27 April 2020
⏱️ 48 minutes
🧾️ Download transcript
With social media, there’s one constant we can count on -- Change. Doesn’t it seem that just as we’ve got it all figured out, the powers-at-be switch it up again?
But never fear because my team and I get to work breaking down new strategies to share with you, so you can get on top of the changes faster. The most recent change we’ve been navigating? Pinterest.
A few months ago we received embargoed information from Pinterest in partnership with Tailwind that stated the way the algorithm prioritized and distributed content was changing. We’ve been in contact with them behind-the-scenes, working through the changes, and have been testing strategies over the last several months to be able to share them with you!
The good news? We have seen incredible growth in our stats (like, numbers in the millions). So what does it mean for YOU and what key things can you incorporate into your Pinterest strategy for the updated algorithm? Press play to find out.
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| 0:00.0 | It's way past time to shift that thinking and to realizing that Pinterest is all about you. |
| 0:07.0 | Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing, numbers, |
| 0:14.0 | and helping you to navigate both the messy and the magical seasons of this thing called life. |
| 0:19.0 | I'm a small-talk mama who took a $300 camera, grew a successful photo-biz, |
| 0:23.0 | and now I work from home in Rema 7 figure online business. |
| 0:26.0 | I teach you the tried and true secrets to building a career you adore. |
| 0:30.0 | Shia away from the real talk? No way. Money, hardship, growth, loss, and marketing are all topics we discuss here. |
| 0:36.0 | Think of this as your one-stop shop for happy hour with a gal pal mixed with business school. |
| 0:41.0 | Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged while you learn. |
| 0:46.0 | This is the Gold Digger Podcast. |
| 0:48.0 | With social media, there's one constant that we can count on. |
| 0:52.0 | Change. From the features to the algorithms to every hidden little detail in between, |
| 0:56.0 | doesn't it seem like just as we've got it all figured out, the powers that be they switch it up again? |
| 1:02.0 | Instead of seeing it as a setback, I get kind of excited when something gets updated on social media platforms. |
| 1:07.0 | It's like this new challenge to take on and my team gets to work breaking down new strategies to share with you |
| 1:13.0 | so that you can get on top of the changes faster. |
| 1:17.0 | The most recent change we've been navigating, Pinterest. |
| 1:20.0 | If you haven't heard a lot has changed on Pinterest, and the changes were actually pretty drastic, |
| 1:26.0 | but once we figured out a new way to work on the platform, we hit a massive milestone goal that we've been chasing after for a really long time. |
| 1:35.0 | One million monthly viewers, and that number quickly grew to two million monthly viewers, |
| 1:41.0 | and we're now approaching three million. |
| 1:44.0 | A few months ago, we received embargoed information from Pinterest in partnership with Tailwind |
... |
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