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Now let's jump into the episode.

So there have been a lot of new updates and changes to the YouTube platform. We're talking about new tools for creators, new opportunities for YouTube shorts

and major changes to content formats like shorts, as well as a lot of new things that people don't understand

in relation to viewing content on YouTube and how you can consume content in a more strategic

way. And so in this episode of the Think Media podcast, I'm joined by Renee Richie, who's also

the YouTube liaison and is a YouTube expert. He's grown multiple channels himself, including one channel to over 300,000 subscribers,

is very deep on the algorithm and what's happening at YouTube and cares deeply about helping

creators like us succeed on the platform.

And so this is a great episode to lock in, to get in the know of all the things you need to know for crushing YouTube in 2025 and beyond.

Renee, welcome back to the podcast.

Thank you. It's so great to be here.

So let's dive straight into these new features.

There was a big event at YouTube.

These features have been rolling out.

But there's probably some new information that people haven't heard yet in relation to maybe some timelines.

And I know some things are

progressive. And I kind of want to kick it right off with this thing called hype.

Hype is like a new way for creators that are trying to get discovered and grow their channels

to get discovered. Can you break down what that is and when will it be available?

...