4.8 • 27.5K Ratings
🗓️ 4 June 2019
⏱️ 35 minutes
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0:00.0 | This is 99% invisible. I'm Roman Mars. |
0:03.0 | In the shadow of Silicon Valley, San Francisco is home to a futuristic eatery with a virtual cashier putting change on the menu. |
0:11.4 | There was a new restaurant that opened a few years back in downtown San Francisco. It was called Itza. |
0:17.6 | Itza, a high-tech new restaurant where you order on iPads and get your quinoa bowls out of a cubby. |
0:23.1 | And instead of placing an order with a waiter or someone behind the counter, you punch in your order on a screen. |
0:30.0 | It's terrific for those of us who aren't any social. You don't have to actually talk to a person, just swipe your card. |
0:37.1 | And then a few minutes later, you would walk to a wall of clear glass cubbies. |
0:41.5 | You'll go dark for just a second so you don't see the actual food being placed in the cubby. |
0:45.6 | And then when the food was placed, the cubby would glow with your name. |
0:50.0 | You'd tap the glass twice and you could open the cubby and your food order was in there, waiting for you. |
0:55.1 | You'd tap it, you'd get your food and you'd leave. |
0:57.0 | The fact that you can just order on the iPad, pick it out of the cubby and go back to your desk means it's really about the most productive way you can get lunch. |
1:03.5 | You never had to interact with a single person if you didn't want to. |
1:06.5 | You didn't have the tip, it was fast, you could hop in, grab a custom made quinoa bowl, and then go back to work. |
1:13.9 | Without even pausing your podcast. And I hated it so much. |
1:20.6 | Producer Avery Troubleman. |
1:22.3 | As soon as I heard about Itza, I was like, okay, great. Just what we need to be even more removed from our food. |
1:29.4 | Not only where it comes from, but also the person who hands it to you. |
1:33.4 | Because it's not like it's a completely robot restaurant. |
1:35.9 | There's still people back there, behind the cubbies, slicing your avocados. |
1:39.8 | They're just conveniently placed out of sight so that you don't have to say thank you. |
1:44.0 | Like, ah! |
... |
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