So the book that I want to talk to you about today is not a book. It is a long form article,

long form piece written for Esquire magazine all the way back in 1983. It is very well known

long form piece for those that study the history of the technology

industry, specifically the history of Silicon Valley. It is called the tinkerings of Robert

Noise, how the sun rose on the Silicon Valley, and it was written by Tom Wolf.

And I was reading it and re-reading it in anticipation for another book, another biography

on Bob Noise that I'm going to at the end of this encourage you to read along with me.

But as I was reading this to serve as supplemental research for the other book, I realized like this

piece is so good that it could stand on its own and it should be an

episode on its own. So I want to read to you and it gives you an idea of why this is so important

because even though the technology has changed, like if you strip away what new

technology is being invented in this article, you could easily replace it with the technology

that is being created today and yet humans reaction is almost identical but let me give you the

intro to this article because I think it sets it up perfectly. Remember this is

written in 1983 okay? America is today in the midst of a great technological revolution.

With the advent of the silicon chip, information processing and communications, the national

economy has been strikingly altered. The new technology changing how we live, how we work, how we think.

People say the exact same thing today. It's remarkable. The revolution didn't just happen.

It was engineered by a small number of people. Collectively, they engineered

tomorrow. Foremost among them is Robert Noise. And so before I jump into the beginning of this piece, I want to read this quote that comes from Steve Jobs because a little background on Bob Noise in case it's the first time you come across him, he was the founder of Fairchild

Semiconductor, the founder of Intel. He's known as like the godfather, the

grandfather of Silicon Valley. He was also one of Steve Jobs mentors. I've read in a bunch of Steve

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