4.6 • 17.4K Ratings
🗓️ 27 December 2018
⏱️ 119 minutes
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"I think the role of the entrepreneur in the world is to find ways to do things better or more efficiently and then try to do that as many times over with the help of other people." — Santiago Nestares
Benedict Dohmen and Santiago Nestares of Benitago Group, both 21, met as computer science students at Dartmouth College. Both worked very long hours in the library and suffered from back pain. They began collaborating on a prototype for a product that ended up being called the Supportiback, gathering feedback from members of the Dartmouth community, including a local hospital president and professors and students studying engineering and medicine.
They launched the product on Amazon in the UK, and when it seemed their first small order was in danger of selling out quickly, they arranged financing from their supplier and were off and running. Since then, they've entered the US market on Amazon, and are on track for nine-figure revenue in 2019. They have introduced 120 consumer products, and are trying to become an alternative to big consumer products companies through a strategy of applying their successful scale-up strategies to brands they acquire.
Also joining us in this special episode is Elaine Pofeldt (@elainepofeldt), an independent journalist and speaker who specializes in careers and entrepreneurship. She is the author of The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want, in which she looks at how entrepreneurs are scaling to $1 million in revenue prior to hiring employees.
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0:00.0 | optimal minimal |
0:02.0 | at this altitude i can run flat out for a half mile before my hands start shaking |
0:06.3 | can i also you post some questions? |
0:08.3 | now i just sit in a broken time |
0:10.6 | what if i get the idea? |
0:12.1 | i must have a netty-borganism living this show with metal and the skeleton |
0:24.1 | this episode is brought to you by peloton which i've been using probably for about a year now |
0:28.1 | peloton is a cutting-edge indoor cycling bike that brings live studio classes right into your home |
0:33.5 | you can also do on-demand which is what i do we'll come back to that |
0:36.2 | so you don't have to worry about fitting classes into a busy schedule or making it to a studio |
0:40.8 | or gym with a hectic or unpredictable commute i for instance have a peloton bike right in my |
0:46.5 | master bedroom at home and it's one of the first things i do many mornings i wake up i meditate |
0:51.9 | for a bit then i knock out a short 20-minute ride in my undies hard to do that at the gym |
0:57.2 | take a shower and i'm in higher gear for the rest of the day it's really convenient and has become |
1:01.7 | something that i look forward to so you have a lot of options for one if you like you can ride live |
1:06.6 | with thousands of other riders across the country on an interactive leaderboard to keep you motivated |
1:11.7 | there are also up to 14 new classes added every day with more than 8,000 classes on-demand |
1:17.7 | and you can pick based on length 45 minutes 20 minutes whatever music hip hop rock and roll |
1:23.1 | or say low impact versus high intensity or interval you can pick the class structure and style |
1:28.0 | that works for you and in my case i quite like matt wilpers and i tend to do on-demand and listen to |
1:34.8 | a lot of and watch many of the same classes over and over but i'm kind of promiscuous and also enjoy |
1:39.5 | classes from a lot of the other instructors they have peloton an amazing roster of incredible |
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