353: Starting Out As A Social Media Influencer: Tips For Monetizing And What Lauren Wishes She Knew

The Clever Girls Know Podcast

Bola Sokunbi

Education, Business, Entrepreneurship, Self-improvement, How To

4.8 • 898 Ratings

🗓️ 14 January 2025

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On today’s episode, Lauren Berty joins us to discuss key tips for monetizing as a social media influencer and what she wishes she knew.

Lauren is a mother, Creative Director, Social Media Strategist, and Content Creator at That Twin Mama, and host of That Twin Mama Podcast! Lauren and her Grammy award-winning husband became twin parents in 2020 with the unexpected birth of their Covid twins who joined their teenage big brother.

With an average monthly reach of millions across multiple social media platforms, the majority of Lauren's audience are moms who seek out her content for realistic portrayals of motherhood that make them feel seen and heard. Lauren inspires through humor and authenticity; working to dismantle the shame, guilt and unattainable idea of "perfection" that society enforces on mothers postpartum.

WHAT LAUREN DISCUSSED:

Her journey into social media influencing and how she got started.
The most important first steps for aspiring influencers.
Strategies for identifying a niche and target audience effectively.
Ways to start monetizing social media, even with a smaller following.
The importance of authenticity and building trust with followers.
Approaching brands for partnerships and key considerations during these interactions.
Common pitfalls in the influencer industry and how beginners can avoid them.
Things she wishes she had known before starting her influencing career.
Tips on managing the business side of influencing, including contracts, finances, and taxes.
Staying motivated and consistent in a competitive industry.

AND SO MUCH MORE

HOW TO KEEP UP WITH LAUREN:

Instagram: https://www.instagram.com/thattwinmama_
Tiktok: Lauren Berty (@thattwinmama_)
Youtube https://www.youtube.com/@ThatTwinMama
Website www.thattwinmama.com

❤ Get the best-selling Clever Girl Finance Books: clevergirlfinance.com/books

❤ Get access to 30+ free courses, worksheets, savings challenges, and our favorite banking resources: clevergirlfinance.com/course-packages

❤ Read the Clever Girl Finance Blog: clevergirlfinance.com/blog

❤ Follow us on Instagram: instagram.com/clevergirlfinance

Transcript

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0:00.0	Hello everyone and welcome to the Clever Girls No podcast. This is Bola Shokunbi. I'm the founder and CEO of Clever Girl Finance.
0:11.8	The Clever Girls No podcast is a podcast for women offering a space for conversations around personal finance, business, life, and living.
0:21.6	I'd love for you to subscribe to this podcast, and you can do that everywhere you listen to your
0:25.6	podcast episodes.
0:27.0	And if you love what you listen to, head on over to iTunes and leave a review so that other
0:31.6	amazing women, just like you, can find this podcast as well.
0:36.0	I'd also love for you to stop by clevergirlfinance.com.
0:40.1	We have new content on the blog multiple times a week.
0:43.6	We have over 30 plus free courses.
0:46.5	Plus when you sign up for a course,
0:48.1	you can talk to a Clever Girl Finance mentor for free
0:50.8	to get encouragement, motivation,
0:53.0	or if you just want to have an open, no shame,
0:56.9	no judgment, girl talk.
0:59.4	Finally, check out our YouTube channel.
1:02.1	Just search Clever Girl Finance on YouTube.
1:05.5	And if you don't already follow us on Instagram, you can find us at Clever Girl Finance.
1:13.8	Okay, so let's get into today's episode.
1:22.5	Hey, Lauren. Hey, Paula. Thank you so much for having me. I'm so excited. I know. Welcome to the Clever Girls Know podcast. I am so excited to have you here as well. And we're going to be talking about starting out in social media influencing.
1:31.1	You're going to be sharing tips for monetizing as well as what you wish you knew when you first started out.
1:36.6	And I think that social media influences essentially it's a career. It's a career niche right now.
1:42.3	And into the future, it's new for this, I guess,
	...

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