Launch on Amazon, get it going for two or three months, get some sales,

test some headlines, test pricing, and then once you've got some momentum,

launch your own e-commerce store on a site like Shopify and then start trying to drive

organic traffic or paid traffic there.

Practical selling. Where do you recommend people sell? Do they do Shopify? Do they do Amazon?

You have an interesting approach. Well, we started on Amazon and then after about

eight months we launched on Shopify and the reason we did that was because Amazon has an existing

marketplace, existing buyers. People are going to Amazon to buy. Not to mention that you can

have fulfillment by Amazon, which means you never have to take possession of the product that

you're selling. You might just order it from a manufacturer, send it to Amazon and then when

people take orders from you, Amazon are the ones that actually sends it out from their warehouse.

Yeah, so we started on Amazon. It was the quickest. It was the easiest. There were already people

going there to shop. So we, you know, there was a built-in customer base. Eight months after that,

after we were making sales, we got up to like tens of thousands of dollars in sales per month.

We then launched on our own Shopify site and then we started driving traffic, you know,

paid advertising to our swanuxleap.com website. And that in the long run will be better than

selling on Amazon because with the Shopify account, we're able to capture someone's email address,

which means we're able to then sell them other products. Whereas if you're only selling on Amazon,

Amazon actually controls the customer. It's a lot harder for you to be able to communicate with

your customer ongoing just on Amazon. So I would say if you are looking to launch a physical

products business, I would say launch on Amazon, get it going for two or three months, get some

sales, test some headlines, test pricing. And then once you've got some momentum, launch your own

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