Episode number three five two with best-selling author Ryan Holiday.

Welcome to the School of Greatness. My name is Louis Howe's former pro athlete

Turned lifestyle entrepreneur. In each week we bring you an inspiring person or

message to help you discover how to unlock your inner greatness. Thanks for

spending some time with me today. Now let the class begin.

When ego strips away the best idea wins. That's a quote from my good friend and

mentor Chris Hawker and this episode is all about ego and how in some ways

ego can drive us to be an achievement of the things we want in our lives but

ultimately we'll leave us feeling broken shattered and hurting ourselves and

others if we don't understand how to let it go. And Ryan is going to dissect

this topic. He's got a new book out called Eagle is the enemy and Ryan Holiday is

a media strategist and prominent writer on strategy and business and after

dropping out of college at 19 he went on to advise many best-selling authors

and multi-platinum musicians. He served as director of marketing at American

apparel for many years and he is also a best-selling author of the obstacle is

the way. Ryan and his partner Niels were also a key component in the strategy

and the success of the School of Greatness book. They were a huge part of it for

me and it wouldn't have been a huge success sold over 55,000 copies by now and

also hit New York Times bestseller list so I'm super grateful for his

strategy and I believe he's just a brilliant mind. And what we covered today are

all things ego and one of the main things is why Ryan says we should not be

passionate in our lives which I thought was interesting because I'm always

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