350. How to Stop Being a Loser

Freakonomics Radio

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Documentary, Society & Culture

4.6 • 32K Ratings

🗓️ 20 September 2018

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

The San Francisco 49ers, one of the most valuable sports franchises in the world, also used to be one of the best. But they’ve been losing lately — a lot — and one of their players launched a controversy by taking a knee during the national anthem. So why is everyone there so optimistic? To find out, we speak with the team’s owner, head coach, general manager, and star players, including their new $137.5 million quarterback. (Ep. 2 of “The Hidden Side of Sports” series.)

Transcript

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0:00.0	He breaks through the finishing tape with his mouth wide open.
0:06.2	3 minutes, 59.4 seconds, chattering the 4 minute miles.
0:10.5	They didn't tell Dr. King, well, Dr. King could protest on Tuesday.
0:14.4	You protest when you feel like protesting.
0:17.1	Sports has a social impact that is way, way bigger than its economic impact.
0:23.4	I'm white in the face. I can barely breathe. I'm just exhausted.
0:27.4	They said, hey, you are blowing up on Twitter, you're blowing up on Instagram.
0:31.4	You cannot be afraid to fail.
0:36.4	Pretend for just a second that you own a National Football League team.
0:41.2	How awesome would that be?
0:42.8	For starters, you would be really rich, but also you'd have a piece of the most successful sports league in history.
0:50.4	And that makes you part of the fabric of America.
0:54.4	People arrange their schedules to watch NFL games.
0:58.4	They are so passionate about your product that they routinely dress up like your employees.
1:04.4	Think about that. You've never seen anybody wearing a UPS uniform who doesn't work for UPS.
1:08.4	This passion translates into millions of eyeballs and billions of dollars.
1:13.4	So however rich you started out, now you're getting even richer.
1:17.4	Can you imagine how great that would be?
1:20.4	Or better than imagining? Let's hear from someone who actually does own an NFL team.
1:25.4	My name is Jed Yord.
1:26.4	And let's say this team happens to be one of the most successful and valuable franchises ever.
1:32.4	I'm the CEO of the San Francisco 49ers.
	...

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