350: How The Founder Of Brown Toy Box Went From Side Hustle To Every Target Store

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 3 May 2023

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week I sat down with Terri-Nichelle Bradley, the founder of Brown Toy Box, an educational toy company producing STEAM toys, media, and experiences for centering and celebrating Black children. While working full time, Terri-Nichelle took Brown Toy Box from being a side hustle to a full-scale business.

In this episode she shares:

How she expanded to being sold in every Target nationwide
Why she pivoted from being a subscription box to direct to consumer
How she used her network and won investors to fund toy production

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This episode is brought to you by:

HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.

Links mentioned in this episode

Terri-Nichelle Bradley’s LinkedIn: https://www.linkedin.com/in/terrinichelle
Brown Toy Box Instagram: https://instagram.com/browntoybox?igshid=YmMyMTA2M2Y=
Brown Toy Box Website: https://browntoybox.com/
New Voices Fund: https://newvoicesfoundation.org/
Google Startups: https://startup.google.com/
SheEO: https://coralus.world/
1863 Ventures: https://www.1863ventures.net/mentor-team
ACE Loans, CDFI: https://aceloans.org/organization-overview/
Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/

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Transcript

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0:00.0	Techish hosted by Aberdecy Osum Sade and Michael Berhane is brought to you by the House
0:05.1	Pop Podcast Network, the audio destination for business professionals. Now, this is a
0:10.2	podcast by two millennials talking about all things tech, pop culture, and life. I recently
0:15.2	checked out their AI special episode where they talked about if chat GPT is a job killer,
0:20.9	predictions, and so much more. And like all of us, I'm still learning how to best leverage AI,
0:25.6	so I found this episode really enlightening and I think you might too, so listen to Techish
0:30.4	wherever you get your podcast. You're listening to Side Hustle Pro, the podcast that teaches you to
0:38.6	build and grow your side hustle from passion project to profitable business. And I'm your host,
0:44.4	Nikaela Matthews, a comment. So let's get started.
0:53.7	Hey friends, hey, it's Nikaela here and I'm back with another episode of Side Hustle Pro.
0:59.6	So today in the guest chair is Terry Nishel Bradley, the founder of Brown Toy Box.
1:05.5	Launched in 2017 as a steam kit, which stands for Science, Technology, Engineering, Arts,
1:11.6	and Mathematics, Brown Toy Box evolved into a full-scale educational toy company producing
1:18.7	and curating steam toys, media, and experiences for centering and celebrating Black children.
1:25.6	In a manner, all children can enjoy, learn, and have fun. Terry Nishel believes that Black
1:31.5	children should see themselves positively represented in every space they experience regularly,
1:37.5	starting with their toy box and the toy aisle. So she is on a mission to disrupt the $27
1:44.8	billion toy industry by creating a brand that reflects the world we live in today.
1:51.3	Brown Toy Box is sold in target stores nationwide on Amazon as well as in independent specialty
1:57.9	toy stores and retailers. In today's episode, you'll hear about Terry Nishel's journey from
2:04.4	top PR executive to entrepreneur with retail distribution of her product. Let's get right into it.
2:17.0	Hello, Terry. Welcome. Welcome to the guest chair. Thank you. Thank you for having me.
	...

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