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Soccer 101

#35 How did sibling strife lead to the creation of Adidas and Puma?

Soccer 101

TSS

Soccer, Sports

4.9853 Ratings

🗓️ 13 November 2020

⏱️ 9 minutes

🧾️ Download transcript

Summary

On this episode of Soccer 101, Taylor explains the history of the Dassler brothers who 1) did not like each other and 2) founded Puma and Adidas, respectively. This episode delves into some of the theories about the nature of their split, and how their quest to outdo each other fueled a corporate rivalry that still exists today.

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Transcript

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0:00.0

Hello everybody and welcome to Soccer 101.

0:13.0

My name is Taylor Rockwell, and on this episode, we're going to be taking a look at one of the soccer world's biggest and kind of oldest rivalries. It's not Al Classico.

0:23.3

Joe already talked about that one, so you can go find that episode. It's great. It's not the

0:27.3

old-term derrbys. It's not Derrick Classicker. It is centered in Germany. It's the split between

0:32.5

Puma and Adidas and how a family fallout fueled a corporate rivalry. That was a lot of Fs.

0:38.3

To start on a very basic level, the two apparel giants were founded by a pair of German

0:42.5

brothers.

0:43.3

So learn more, we're going to take the Wayback Machine to the year 1919.

0:47.5

That's when brothers Rudolph Rudy and Adolf Adi, Dossler, founded Sportfabruder

0:52.8

Dasler, which was originally a textile company

0:55.5

focused on creating a two-stripe shoe. You can sort of see the inspiration for Adidas and the

1:00.5

three-stripe right there. The brothers company, which was called Gata, for short, continued to

1:05.4

operate through the Second World War right up until operations ceased in 1948. Why precisely they ceased is a matter of dispute,

1:12.8

but the common factor is that the brothers fell out dramatically, so much so that as Hanna Schwarr

1:18.3

wrote for Business Insider, even when Adolf and Rudy died, they were buried at opposite ends

1:23.5

of the town cemetery. There are many theories on what may have happened.

1:29.6

One explanation relates to World War II.

1:34.2

Rudolph was drafted into the German army, while Adolf remained at home with the shoe shop turning into a munitions factory.

1:35.9

I'm assuming he was running that munitions factory.

1:38.9

The theory goes that Rudy fled the front, the battlefront in 1945, was arrested and gave

1:43.5

the American army information about his brother,, was arrested and gave the American Army information

1:44.7

about his brother, so was informing and was thus a bad brother. There's also the romance

...

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