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Sales Transformation

#349 S2 Episode 218 - BUILD ME UP BUTTERCUP! Building Relationships With Both Your Guest And Audience

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

52.1K Ratings

🗓️ 8 July 2022

⏱️ 11 minutes

🧾️ Download transcript

Summary

It’s the final cut for the Josh Wilson experience! In this episode, Josh and Collin will talk about dealing with people, vetting who to make deals with, and finding who between the audience and the guest you should be building relationships with, especially when leveraging your podcast to sell. Tune in now to the latest episode of Sales Transformation. Power up your podcast experience by joining our Free Podcast Community! Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need! HIGHLIGHTS Who's hot, who's not Vetting the right people to do deals with Finding what works Leverage podcasts, build relationships It's not always the audience QUOTES Josh on dealing with people: “I love what you say, man, it's some people you don't want to do deals with, a good deal with a bad person is a bad deal.” Josh on building relationships: “It's very expensive to accumulate an audience, and I found that 99% of the time when I'm interviewing someone, we build a relationship. After the interview, they go, ‘Hey, we should do something together’.” Collin on forsaking relationships with guests: “It's underestimated as people go on a show to want to tap into that audience, and then, don't do anything to nurture that relationship right in front of them.” Connect with Josh and learn more about what he’s been working on! About Josh About PR Ventures PR Ventures Website About The Deal Scout The Deal Scout Websites Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to: About Collin About Salescast Salescast Community Sales Transformation Wanna kick off your own kick-ass podcast? Already have one? How about growing it, or even monetizing it? LET’S TALK.

Transcript

Click on a timestamp to play from that location

0:00.0

Sellers are told to sell to the persona, but what if there was a better way to be

0:06.2

more authentic by personalizing the entire sales process all the way from

0:11.5

prospecting to closing.

0:13.7

Humantic AI makes this possible. You can gain personality insights that enable

0:20.1

you to sell the way your buyers want to buy. Head over to Humantic.ai to claim

0:26.4

your free trial so you can book more meetings and close more deals.

0:37.6

Buying behavior has changed. Prospects don't click on links and emails anymore

0:42.7

and they don't watch the videos you spend hours creating every week. Instead,

0:47.4

send personalized gifts and memes using video. You can quickly create engaging

0:52.2

personalized content that immediately grabs your prospect's attention, helps

0:56.8

you stand out in the inbox and does it all without forcing them to click

1:00.6

anything or go anywhere. Head over to vidu.io slash salescast to sign up for

1:07.9

free and spend less time getting your messages across and more time selling.

1:22.4

My name is Colin Mitchell and welcome to sales transformation a daily

1:26.4

podcast with the best moments from the most respected people in the sales world.

1:30.8

The goal of this show is to give you a daily dose weekends included in 10

1:35.3

minutes or less to help transform the way you sell. I hope you enjoy today's

1:39.9

episode and now to David to tell you what you can expect in today's episode.

2:10.2

I'm just curious what your experience has been in

2:22.2

you know through having people on sort of vetting like who is a good fit for you to work

2:27.4

together versus not and making that transition from podcast gas to somebody

2:32.8

who were you know getting close to closing a big deal with. Yeah. I love what you say man.

...

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