345: Pitching Yourself as a Podcast Guest to Grow Your Business with Christina Nicholson
The Heart & Hustle Podcast
The Heart University
4.8 • 1K Ratings
🗓️ 5 September 2023
⏱️ 58 minutes
🧾️ Download transcript
Summary
Have you ever wondered how you can utilize podcasts to grow and market your business, you're in for a treat today. We have the JOY of talking to the amazing Christina Nicholson.
Today Christina breaks down the difference between hosting your own podcast vs being a guest on someone else's and the pros and cons of each. We then dive DEEP into the strategy and insight on how to write a good pitch to get yourself on podcasts, the biggest mistakes people make, what to know from a host's perspective, and strategies to use to maximize return on time investment when you are a guest on a show.
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Transcript
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| 0:00.0 | You're listening to the Heart and Hustle podcast. We are your host, |
| 0:02.8 | Evie McCloud and Lindsay Roman. Welcome back to the show friend. We are so |
| 0:06.5 | excited to be popping in your earbuds today for another fantastic |
| 0:09.7 | episode and, oh, trust me, today is about to be so good. |
| 0:14.0 | If you've ever wondered how to utilize podcasts to grow and market your business, |
| 0:18.0 | you are in it for a treat today. |
| 0:20.0 | We have the joy of talking to the amazing Christina Nicholson. |
| 0:23.6 | Christina is a mother of three, TV host, and business owner who lives in Wellington, Florida. |
| 0:28.4 | Christina is the founder of her PR agency, Media Maven, an online course creator, a podcast host of the |
| 0:35.0 | Becoming Media Maven Podcast, and the founder of Podcast Clout, a |
| 0:39.4 | podcast database that makes it easier for PR professionals to build podcast pitch lists. |
| 0:44.4 | You can still see her in front of the camera as the host on Lifetime TV and National commercials |
| 0:48.4 | on the TEDX stage and read her work online in Huff Post, Business Insider, and Boss Babe, just to name a few. |
| 0:54.8 | In other words, Christina is an absolute genius of marketing and PR, and so she is the perfect person to talk about |
| 1:00.9 | using podcasts to grow your brand. |
| 1:03.6 | Now today, Christina breaks down the difference |
| 1:05.4 | between hosting your own podcast |
| 1:06.8 | versus being a guest on someone else's |
| 1:08.6 | and the pros and cons of each. |
| 1:10.3 | We then dive deep into the strategy and insight on how to write a good pitch to get yourself on podcasts. |
| 1:15.4 | The biggest mistakes people make, what to know from a host perspective, a us, |
| 1:20.0 | strategies to use to maximize return on time investment when you are a guest on a show and so much more. |
... |
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