344. From University Bedroom To Sephora: Marketing Strategies and Leading A Team to Scale to 7 and 8 Figures with Laura Smith, Founder of Lullabellz

the bossbabe podcast

Natalie Ellis

Entrepreneurship, Education, Marketing, Self-improvement, Business

4.9 • 2.6K Ratings

🗓️ 2 January 2024

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s guest went from starting her business in her bedroom during university, to managing a team of 40, and selling her top awarded hair products in Sephora, Pretty Little Thing, and Asos. While in the UK, I interviewed the Founder of LullaBellz, Laura Smith. Tune in to hear her incredible story and listen to her share everything from tips for scaling a product based business to the #1 thing Laura focuses her marketing dollars on today. This episode is full of takeaways to exponentially grow your business this next year and beyond. HIGHLIGHTS How Laura went from selling hair jewelry to becoming the #1 premium hair extension company in the UK, and selling in Sephora The time Laura had to travel to China to pitch manufacturing companies to create her hair extension products The video she bootstrapped that went viral and scaled the brand The time she had to refund a large amount of money to customers due to a manufacturing error What Laura did to manage hiring when her brand exploded during the Covid pandemic How Laura runs a team of 40 employees + enrolls them to run with her vision Tips for building a 7 or 8 figure product based company Where to focus + spend your marketing dollars to grow brand awareness and sales LINKS Save 20% OFF with code: Bossbabe20 - go to lullabellz.com Join The Société: The Place to Build A Freedom-Based Business FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie LullaBellz: @lullabellz_

Transcript

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0:00.0	You always have to evolve you always have to teach yourself new ways of working
0:04.8	what my role is right now might not be my role in two years time because the
0:09.6	brand as it evolves and grows into a multiple people just demands a different person of you. Welcome back to the Boss Fade Podcast and Happy New Year.
0:29.0	Oh my goodness, we're in 2024 you guys and I already know this is going to be a big year for you.
0:36.4	I'm so excited for everything that you have in store and I'm really grateful that we are
0:41.9	kicking off the year together,
0:43.5	podcasting. It is an honor to be in your ears or in your car,
0:48.7	wherever you are right now, starting off the new year together.
0:51.8	And what I wanted to do was bring you a really really inspiring female entrepreneur to help get your mindset right for 2024.
1:01.0	So I actually met Laura when she came to our life and business reset retreat in Touloum last year.
1:08.7	After meeting her and hearing all about her business I knew that she had to come under the
1:13.9	podcast and tell her story. Those retreats that we host are, to be honest, some of the
1:19.4	best ways to get to know incredible entrepreneurs just like you. If you would be interested in attending one of our retreats, you can actually drop me a DM on Instagram.
1:28.0	We don't have an official page as everyone is hand selected because we want to make sure that the group dynamic is exactly the way it gets to be.
1:36.0	So we are hosting two retreats in 2024, one in the UK and one in Touloum.
1:41.0	So if you're interested in coming drop me a message on
1:43.5	Instagram and I can get you more information. But let me tell you a little bit more
1:47.9	about our guest Laura Smith. Laura is the founder of a company called Lula Bells and this is the
1:54.5	UK's number one online retailer for premium synthetic and luxury
2:00.0	human hair extensions.
2:01.8	It is an incredible company. They have grown so fast over the last 12 years and especially during the COVID years Laura has a lot to share about her journey there and what I really love the most about
2:15.8	Laura's story and the Lula Bell story is how much resilience how much, and how much resourcefulness has gone into building a brand of this size.
	...

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