#343. C**aine Addiction & £200M Amazon Buyout with Jeff Bezos - Simon Morris
Eventful Lives
Dodge Woodall
5 • 857 Ratings
🗓️ 7 January 2026
⏱️ 100 minutes
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Summary
Simon Morris shares how he helped shape some of the biggest shifts in modern media, from launching Sega and Sonic in the UK, to building Football 365, to disrupting Blockbuster with LoveFilm before its acquisition by Amazon. Simon explains how spotting change early, backing new technology, and scaling at the right moment played a central role in his career.
He also reflects on losing everything at the height of success, battling addiction, getting sober, and rebuilding his life from the ground up. Simon discusses leadership, intuition, resilience, and what long-term success actually looks like beyond money and titles.
This is the eventful life of Mr Simon Morris
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Transcript
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| 0:00.0 | What was your drug of choice back then? |
| 0:02.6 | Just explain blockbuster, Netflix, love film. |
| 0:05.3 | If you wanted to watch a film, there was no streaming platform. |
| 0:08.2 | You would go to a shop on the high street and you would hire a DVD. |
| 0:12.5 | You'd pay an amount of money and you'd have to bring it back by, you know, 24 hours. |
| 0:16.8 | If you didn't, you got fined. |
| 0:19.3 | It didn't have range or selection. It didn't have |
| 0:22.1 | convenience and it didn't have value. We came in with a business model, sent DVDs by post, |
| 0:27.7 | really sticking it to Blockbuster. What year did you do to deal with Amazon? Fested in 2008 and |
| 0:33.1 | then they bought the business outright. 200 million? |
| 0:41.0 | You probably were part in Hoddle all the way through the 90s to 2001. |
| 0:41.3 | Yeah. |
| 0:42.8 | What was the point when you hit what bottom? |
| 0:45.4 | Very quickly things sort of fell apart. |
| 0:47.0 | What was your drug of choice back then? |
| 0:48.5 | Very quickly, cocaine. |
| 0:50.4 | And then very quickly, lots of it. The most amount of cocaine you've done in one hit. |
| 0:52.4 | I can't believe. |
| 0:53.7 | This could come back to hold me. |
| 0:55.8 | Grams. |
| 0:56.7 | Yeah, and one day. |
| 0:58.5 | My God. |
... |
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