Successful salesperson, leader of the movement of authenticity, and a best-selling author, Larry Levine has it all! But Larry’s story didn’t start with being on top. He grew up driven by fear of living in the shadows of his parents but rose up by consistently reinventing himself. Tune in to this latest episode of Sales Transformation to learn more of Larry’s story, and the importance of always making every sale about the customer. Power up your podcast experience by joining our Free Podcast Community! Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need! HIGHLIGHTS Reinventing one's self The drive of fear Larry's early sales days Making it about the customer QUOTES Larry: “The big takeaway that I'd share with everybody is we must reinvent ourselves, we have to be cognizant of our surroundings. And we have to be willing to learn new things.” Larry: “Fear actually drove the hell out of me to always be better than I was the day before, and what drove me, even more, is I grew up with it.” Larry: “I had this sixth sense where I listened really keenly to what people are saying, Not eavesdropping. But I was aware of the sales bullpen I was in when I was doing write-outs with salespeople.” Larry: “I still remembered it as plain as day. They said you did something completely different than everybody else. You made it about me. And it wasn't about your pride.” Connect with Guest and learn more about what he’s been working on! About Larry Selling From The Heart LinkedIn Selling From The Heart Website Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to: About Collin About Salescast Salescast Community Sales Transformation Wanna kick off your own podcast? Already have one? How about growing it, or even monetizing it? LET’S TALK.