#339: Combining Technology and Creativity for Standout Customer Engagement with Mariam Asmar, Braze
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 10 March 2023
⏱️ 26 minutes
🧾️ Download transcript
Summary
Today we’re going to talk about how creativity and technology drive standout customer engagement.
Recently WARC and Braze released a report entitled: The invisible enabler: Unlocking the Creative Potential of Technology. We’re going to talk about a few of the ideas in that white paper that covers why brands should audit their available tech and data, how they should prioritze creative investment in key areas of the omnichannel journey, and why it is advisable to put in place a first-party data strategy.
To help me discuss this topic, I’d like to welcome Mariam Asmar, VP Strategic Consulting at Braze.
RESOURCES
Braze website: https://www.braze.com
WARC and Braze report: https://www.braze.com/resources/articles/new-report-from-warc-and-braze-reveals-how-major-brands-are-successfully-unlocking-the-creative-potential-of-technology
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
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Transcript
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| 0:00.0 | Welcome to season 5 of the Agile Brand with Greg Kielstrom, where we talk with enterprise |
| 0:06.7 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:11.7 | and customer experience successful, scalable, and sustainable. |
| 0:16.0 | This is what creates an Agile Brand. |
| 0:17.8 | I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and |
| 0:22.5 | CX leaders and teams as principal and chief strategist at GK5A and bestselling author |
| 0:29.2 | keynote speaker, entrepreneur, and Agile certified coach. |
| 0:33.6 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.0 | technology services, talent services, and real world application. |
| 0:42.8 | For more information, go to tksystems.com. |
| 0:47.4 | To sign up for the Agile Brand newsletter and get the latest insights and articles on |
| 0:51.1 | marketing technology and CX, or to purchase a copy of my latest book, House of the Customer, |
| 0:57.1 | go to GregKielstrom.com. |
| 0:59.2 | You can also find all my books on Amazon and other retailers, and now onto the show. |
| 1:06.4 | Today, we're going to talk about how creativity and technology drives stand out customer engagement. |
| 1:11.7 | Recently, work and braze released a report entitled The Invisible Enabler, unlocking the |
| 1:17.2 | creative potential of technology. |
| 1:19.4 | We're going to talk about a few of the ideas in that white paper that covers why brands |
| 1:23.2 | should audit their available tech and data, how they should prioritize creative investment |
| 1:27.7 | in key areas of the omnichannel journey, and why it is advisable to put in place a first |
| 1:32.9 | party data strategy. |
| 1:34.8 | Tell me, discuss this topic. |
... |
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