338. Best of PW: bossbabe's Natalie Ellis On How To Build A Customer Journey, The Power Of Focus And Finding Your Formula For Viral Content

Powerhouse Women

Lindsey Schwartz

Entrepreneurship, Business, Education, Self-improvement

4.9 • 912 Ratings

🗓️ 5 May 2022

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

I can't believe that it's been three years since we launched the Powerhouse Women podcast! Here we are 338 episodes later, celebrating by highlighting some of the best content that we've had on the show. I originally recorded this episode with Natalie Ellis, founder of bossbabe™, back in 2019 to discuss how to monetize your Instagram following and use social media to grow your business. Back then, @bossbabe.inc had just over 1 million followers, which was pretty impressive. Fast forward to today, Natalie has grown that platform to 3.6 million followers and counting. She's a pro when it comes to growing your audience, converting your following into customers, and keeping the momentum going after launching a product or offering. Listen in to hear the story behind bossbabe™ and how Natalie utilized Instagram to build a community of female entrepreneurs.

In this episode we talk about:

What inspired Natalie to launch the bossbabe™ Instagram account
Building the customer journey, starting with a free offering
How to get people to want to open your emails
The power of focus and going all-in with one core product
Scaling your business sustainably
Tips for creating your own systems and strategies playbook
An exercise for creating a viral content formula

Interested in winning a FREE ticket to the Powerhouse Women 2022 event? We're going to select three podcast reviewers to get a free ticket the moment that we crossed the 500 reviews mark! Take a screenshot of your amazing review that you left us on Apple Podcasts, post it to your Instagram story, and tag @powerhouse_women for a chance to win!

Click HERE to get your tickets for the Powerhouse Women 2022 event!

Click HERE to check out the Powerhouse Women Behind The Success Stories!

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CONNECT WITH NATALIE

Follow Natalie: @iamnatalie

Follow bossbabe: @bossbabe.inc

CONNECT WITH POWERHOUSE WOMEN

Follow Powerhouse Women: @powerhouse_women

Follow Lindsey: @llindseyschwartz

Follow Hannah: @hannahmwells

Visit the Powerhouse Women website: www.powerhousewomen.co

Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

ABOUT NATALIE

Natalie Ellis the co-founder and CEO of bossbabe. Natalie has been featured in major publications like Forbes, Inc and Entrepreneur for her efforts and has been invited to speak on stages all around the world.

She is a social media expert and has grown the bossbabe Instagram account to over three million followers in just three years, and from that following, has generated multiple seven figures of revenue.

You can find the grounded Capricorn at home with her husband, Stephen, and pomeranian, Nala, making a matcha latte (with added collagen of course!) and reading a book on her Kindle.

EPISODE TIMELINE & DISCUSSION QUESTIONS

( 0:44 ) Welcome back to another episode of Powerhouse Women! Lindsey is celebrating the three year podcast anniversary by sharing some of the best content from the show from over the past three years. Today's conversation is from a 2019 episode with Natalie Ellis, founder of bossbabe™.

( 4:20 ) Natalie joins the conversation.

( 4:48 ) Lindsey asks Natalie, "Where did that inspiration for bossbabe come from? And then how did it take shape to the point that we see it today?"

( 11:31 ) Lindsey asks Natalie, "What do you tell other women who are building businesses about how to use both social media and a platform, like email, that they do own?"

( 13:20 ) Lindsey asks Natalie, "What's your favorite simple tool to take followers from an Instagram account, engaging there, and move them on to an email list?"

( 16:07 ) Lindsey asks Natalie to explain the power of focus and going all-in with one core product.

( 20:51 ) Lindsey asks Natalie, "What was your one product that you focused on and then expanded to what you have now?"

( 26:01 ) Lindsey talks about the Powerhouse Women 2022 event.

Transcript

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0:00.0	Before we dive into the episode, we just announced dates for the 2025 Powerhouse Women Event.
0:07.3	And for a few days only until December 2nd at midnight, we're giving you early access plus
0:15.1	$250 off tickets. You can head right now to Powerhousewomen event.com and save your spot to join us
0:23.8	August 15th through 17th in Scottsdale, Arizona. But this is only until December 2nd. After that,
0:30.0	you're going to have to wait until next year to save your spot. And this will be the lowest ticket
0:35.3	price offered all year. If you love the Powerhouse Women podcast,
0:40.6	then just imagine being in a room for an entire weekend with like-minded women who also dream
0:46.7	big and getting to learn from the inspiring women you hear on this show in real life.
0:53.3	If you've never been to the event, it's, I'm biased,
0:56.1	but it's my favorite weekend of the year. We kick it off on Friday night with our famous
1:00.0	pajamas and Prosecco kickoff party. It's like your chance to make new friends, but in a less
1:06.2	intimidating, dressed down way, because we're all in pajamas. Then Saturday is a full day of inspiring speakers and panels, more connection with
1:15.7	like-minded women and a pop-up shop of women-owned brands.
1:19.5	And then we announced something really exciting for 2025.
1:23.6	We're adding a mastermind day on Sunday.
1:27.0	It's an optional ticket upgrade for those of you who want to go
1:30.4	deeper on business strategy, intentional networking to help you scale, and learn from women who've scaled
1:37.4	seven plus figure businesses all while balancing life and motherhood and their career. So if this is a room you know you need to be in,
1:47.1	you have until December 2nd to score your discount and early access by going to powerhousewomen
1:53.2	event.com. That's powerhousewomen event.com. And I cannot wait to see you in August.
2:04.7	Social media is great. Having followers is great, but if a platform owns your audience,
2:09.0	you cannot control, you know, algorithms, what if it goes down? You just don't know what's
	...

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