334. Building A Digital Community, Growing Your Follower Count And Leaning Into Creativity With Community Growth Expert Shannan Monson

Powerhouse Women

Lindsey Schwartz

Entrepreneurship, Business, Education, Self-improvement

4.9 • 912 Ratings

🗓️ 21 April 2022

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Named one of "12 Female Entrepreneurs You Need To Follow" by Hubspot, Shannan Monson is a serial entrepreneur, community builder, and educator. She's an OG influencer and one of the first people to truly learn to leverage social media for digital community building. We get into the difference between building a community and growing your follower count, knowing when it's time to pivot, and the business she's about to launch, which matches talent with projects for a new economy. She breaks down her methodology on how she scales communities and highlights why that's such an important skill for anyone in business today. She explains the four stages of community building and gives us a peek inside her new workbook Community, First. Shannan has such a fresh perspective on entrepreneurship, so listen in to learn more about her authentic and sustainable approach to cultivating a community.

In this episode we talk about:

Leaning into creativity instead of rigid roles
Her technique for onboarding and training
Reassessing what happiness and success look like
Creating spaces for women and diverse voices to thrive
The difference between lead generation and community
Why every company needs a digital community manager

If you loved today's episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!

Click HERE to get your tickets for the Powerhouse Women 2022 event!

Click HERE to check out the Powerhouse Women Behind The Success Stories!

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership

SPECIAL OFFERS

5 winners will be randomly selected to receive a copy of the Community, First workbook!

To be entered to win, screenshot the podcast episode and tag @shannanmonson, @llindseyschwartz and @powerhouse_women in the story. We will select the winners from the tags.

Get $50 off the Community, First workbook by using the code COMMUNITY at this link!

CONNECT WITH SHANNAN

Follow Shannan: @shannanmonson

Visit Shannah's website: shannanmonson.com

Buy the Community, First workbook: shannanmonson.com/community-first-workbook

CONNECT WITH POWERHOUSE WOMEN

Follow Powerhouse Women: @powerhouse_women

Follow Lindsey: @llindseyschwartz

Follow Hannah: @hannahmwells

Visit the Powerhouse Women website: www.powerhousewomen.co

Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

EPISODE TIMELINE & DISCUSSION QUESTIONS

( 0:42 ) Welcome back to another episode of Powerhouse Women!

( 1:25 ) Lindsey introduces today's guest, Shannan Monson.

( 2:45 ) Shannan joins the conversation.

( 3:27 ) Lindsey asks Shannan, "How would you tell me about your career as an entrepreneur if you only had 30 seconds to share it?"

( 5:21 ) Lindsey asks Shannan to, "expand on the curiosity piece a little bit."

( 6:50 ) Lindsey asks Shannan, "How have you known when it's time for you to move on into the next thing?"

( 9:53 ) Lindsey asks Shannan, "Did it come pretty easily to delegate to others?"

( 11:50 ) Lindsey asks Shannan, "will you give us just a little glimpse of what it is that you are going to be creating?"

( 17:13 ) Shannan and Lindsey talk about the rise of the gig economy.

( 18:03 ) Lindsey asks Shannan, "What do you hope to see the world looking like 5-10 years from now, because of this new conversation?"

( 19:40 ) Lindsey talks about the Powerhouse Women 2022 event. Click HERE to get tickets.

( 22:23 ) Lindsey asks Shannan, "What can we expect once Nuuwork launches? What are some of the touch points or the resources?"

( 25:08 ) Lindsey asks Shannan, "How do you define community?"

( 27:41 ) Lindsey asks Shannan to talk about her digital community building workbook.

( 31:02 ) Shannan highlights the difference between lead generation and community.

( 34:16 ) Tag @powerhouse_women, @shannanmonson, shout the workbook out, and five winners will be randomly selected to receive a copy of the workbook.

( 36:37 ) Listeners can follow @shannanmonson and visit her website shannanmonson.com.

( 38:35 ) Shannan shares her powerhouse moment.

Transcript

Click on a timestamp to play from that location

0:00.0	Before we dive into the episode, we just announced dates for the 2025 Powerhouse Women Event.
0:07.3	And for a few days only until December 2nd at midnight, we're giving you early access plus
0:15.1	$250 off tickets. You can head right now to Powerhousewomen event.com and save your spot to join us
0:23.8	August 15th through 17th in Scottsdale, Arizona. But this is only until December 2nd. After that,
0:30.0	you're going to have to wait until next year to save your spot. And this will be the lowest ticket
0:35.3	price offered all year. If you love the Powerhouse Women podcast,
0:40.6	then just imagine being in a room for an entire weekend with like-minded women who also dream
0:46.7	big and getting to learn from the inspiring women you hear on this show in real life.
0:53.3	If you've never been to the event, it's, I'm biased,
0:56.1	but it's my favorite weekend of the year. We kick it off on Friday night with our famous
1:00.0	pajamas and Prosecco kickoff party. It's like your chance to make new friends, but in a less
1:06.2	intimidating, dressed down way, because we're all in pajamas. Then Saturday is a full day of inspiring speakers and panels, more connection with
1:15.7	like-minded women and a pop-up shop of women-owned brands.
1:19.5	And then we announced something really exciting for 2025.
1:23.6	We're adding a mastermind day on Sunday.
1:27.0	It's an optional ticket upgrade for those of you who want to go
1:30.4	deeper on business strategy, intentional networking to help you scale, and learn from women who've scaled
1:37.4	seven plus figure businesses all while balancing life and motherhood and their career. So if this is a room you know you need to be in,
1:47.1	you have until December 2nd to score your discount and early access by going to powerhousewomen
1:53.2	event.com. That's powerhousewomen event.com. And I cannot wait to see you in August.
2:05.7	I think when we try and bring it back to like my identity and who am I and try to be
2:10.8	defined by one word, that's when we say, well, who am I to do this?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Lindsey Schwartz, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Lindsey Schwartz and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.