4.9 • 1.2K Ratings
🗓️ 14 September 2021
⏱️ 8 minutes
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0:00.0 | It's quick tip Tuesday. |
0:03.0 | Today we have an awesome question from Natalie. |
0:06.2 | Here's what she had to say. |
0:08.2 | Hey Steph, Natalie here from the Her Holistic Space |
0:10.7 | podcast. |
0:11.8 | My question to you is about content pillars. How do you know |
0:16.2 | when they're working well for your podcast or how do you know when it's time to |
0:20.3 | maybe switch one or more out. Thanks. |
0:23.0 | Hey Natalie, such a great question. So I have two answers for you about how you know if your |
0:30.3 | podcast content pillars are actually working or not working or which ones are working. |
0:36.5 | And what to do about it. |
0:38.0 | So the first thing I came up with, number one, is an analytic deep dive. So what I want you to do is I want you to go into your |
0:46.1 | podbean and first of all let me rewind for a minute. If you guys are like |
0:50.3 | what the heck is a podcast content pillar? |
0:52.9 | Inside CYC, when we build out your five-tier brand map |
0:56.9 | in my course, clarify your calling, |
0:58.9 | we create something called content pillars. |
1:00.8 | These are three to four specific solutions that you're going to offer to your |
1:04.8 | person for what your promises, your tagline, okay? And when we build out these |
1:10.9 | content pillars, that's what we podcast on, right? |
1:14.0 | So if you look at my business, for example, |
1:15.5 | I talk about pillar one, clarity, live coaching, pillar two, |
... |
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