Well, hello, hello, guys. You're listening to Beauty Bites with Dr. K. Secrets of a Plastic

Surgeon, and it's time for a five-minute

Friday. And this is National Women's Health Week, and I just wanted to talk to you guys a little

bit about women's health. And being in aesthetics, I think we should talk about that. This industry

of aesthetics is 90% women.

90% of our clients and aesthetics are women, 10% men.

And if we think carefully, like 90% of the people doing the treatments are also women.

I would say that that's a fair and realistic estimate.

It's 90% of the doctors, nurses, nurse practitioners, RNs, PAs, injectors

from all around the world are 90% women. I don't have any actual statistics on this,

but I would say that that is the case based on my experience of attending national meetings

and looking at society memberships.

And really, it's interesting because 10% of the population that drives the business of this industry is women.

If we look at corporate boards, they're 90% men.

And corporate decision making in aesthetics is 90% male driven.

Whether that comes to the, you know, male message that's given to us from advertising departments, marketing teams, and vice presidents and presidents of companies and CEOs of companies, it has become a very male-dominated industry.

And more women are breaking through.

We see women in positions of leadership at Allergan, at MERS, at Galderma, and I am good friends with these ladies, and I think they're doing an amazing job.

But I just think that if we women want to be part of the conversation, we have to be invited to the table of corporate table of aesthetics industry.

The more that I see consumer campaigns that are crafted and written by marketing teams that are highly male-driven,

the more I feel that they don't really ring true to the modern-day aesthetic customer and consumer, which is me, which is us, which is you, which is the women out there.

I really think that that's something we need to focus on.

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