330. Tracking Your "Business Macros" Part 2/3 - How To Predictably Sign More Clients Who Pay More, Refer More and Succeed More (Using Targets and Data)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 9 May 2022
⏱️ 26 minutes
🧾️ Download transcript
Summary
Part 2 of this 3 Part series on "Business Macros" is understanding your beginning and intermediate data when it comes to sales and your content. If you've been frustrated with the lack of growth or clarity on what you need to do for more consistent revenue, these are the data points we recommend you start tracking immediately and from this stage, you'll be able to make more informed decisions. Topics include:
- Note For This Episode Series
- What We'll Cover Today
- Quick Rant on Fuel vs Polish
- One Basic Price Point and Core Offer
- Sales Metrics
- Content Post Types and Metrics
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Yo, what up guys? Welcome to the FitBiz podcast episode number 3.30. This is How to Track Your Business Macros Part 2 of 3. |
| 0:07.3 | Okay. So what we're going to cover today, I did record this as like one long episode. It ended up being like 30 something minutes. |
| 0:12.2 | We know that you're busy. We want to give you quick, actionable value. That's like 15 minutes or less. So we're splitting this up into two. So what I'm going to cover today is all around like |
| 0:21.8 | why most coaches remain broke and why not tracking your business macros is such a problem. And what |
| 0:26.8 | numbers you should be tracking in your business. If you're fairly new, that's what today's episode is |
| 0:31.2 | going to be about. So even if you're more advanced or you have a larger business, you still need |
| 0:34.6 | this as a foundation. So what I'm going to cover are like all the |
| 0:37.7 | different sales metrics you need to know how to actually track them. What are your targets? Like what are good |
| 0:43.3 | show rates? What are good book to close ratios? Like how to ultimately improve these tons of |
| 0:49.6 | little tactics that will literally increase your sales, increase your client conversions, just by plugging these |
| 0:54.5 | things in. So this is going to be part two. So you might see that this episode like cuts off, |
| 0:59.5 | like without any kind of warning. So fear not, the part three of three will be coming out right |
| 1:04.3 | after this. Okay. So I hope you enjoy this. And also I will mention that if you want to see this as like |
| 1:09.7 | a visual, make sure to join our FitBiz |
| 1:12.4 | FitBiz Secrets Facebook page. There's a link in the show notes and you can go on the feed and you'll |
| 1:17.1 | see where I actually presented on this inside of our group where I show you my outline and the numbers, |
| 1:22.1 | if you're more of a visual learner, because this is one that you're probably going to want to take |
| 1:24.9 | notes and probably listen to twice, but this will be a game changer for you. |
| 1:28.2 | So you can help more people, get clients who pay more, refer more, they succeed more, |
| 1:32.2 | and you can grow a business and impact more people. |
| 1:34.3 | So enjoy, and I'll see you on the next one. |
| 1:36.3 | Think of your business like a train, and that train has both fuel and polish. |
... |
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