#330 S2 Episode 199 - PAIN, NOT PERSONA: Finding Customer With Problems You Solve with Jordan Crawford

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 15 June 2022

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We’ve talked about the Ideal Customer Profile just recently here in Sales Transformation. This time, Collin Mitchell brings in Jordan Crawford, co-founder of Blueprint, to talk about a whole new level of searching your ICP, where you focus on finding the customers with the problems that your company solves. Jordan presents his ideas and experiments to show us that strategies can be built and solutions can be offered by finding customers by pain, not persona. Join Our Free Podcast Community HERE! Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE! Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE! HIGHLIGHTS Jordan's sales story Finding customers who have the problems you solve Personalizing based on pain not persona Finding pains by data The power of experiments QUOTES Jordan: “People think it's about the person. And that's the thing that's not really scalable.” Jordan: “Usually is Just about understanding that targeting and describing the work that you did back to them. And it doesn't have to be a one-by-one exercise. Jordan: “I only focus on companies. So companies are a much easier ocean to boil than people because people's data changes very, very frequently. Jordan: “ Understand these things, right company, right place, the right title, you know, right channel, then it's gonna, you're just going to have a much better time because you're focused on the things that are based on actual customer problems and their context.” Connect with Jordan on LinkedIn and learn more about what he’s been working on! Links to check out: Blueprint Website: https://www.blueprintgtm.com/ Clay Website: https://www.clay.com/salestransformation Connect With Collin on LinkedIn and find out what’s new in Sales Transformation and other things he’s up to! Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!

Transcript

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0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.6	Buying behavior has changed. Prospects don't click on links and emails anymore
0:42.7	and they don't watch the videos you spend hours creating every week. Instead,
0:47.4	send personalized gifts and memes using video. You can quickly create engaging
0:52.2	personalized content that immediately grabs your prospect's attention, helps
0:56.8	you stand out in the inbox and does it all without forcing them to click
1:00.6	anything or go anywhere. Head over to vidu.io slash salescast to sign up for
1:07.9	free and spend less time getting your messages across and more time selling.
1:21.7	In the world of sales, you either sink, swim or break through to the next level.
1:27.3	My name is Colin Mitchell and this is sales transformation. A new kind of
1:32.2	sales show designed to bring you through the epic life-changing moments of
1:36.4	elite sellers so you can experience your own sales transformation.
1:48.8	Hey, before we start today's episode, I wanted to bring you in on the best
1:52.9	kept secret in B2B sales. If you're serious about social selling and your
1:57.1	only strategy is cold DMs through LinkedIn, you're missing the mark big time.
2:01.5	Learn how a fully managed revenue generating podcast can change your life and
2:06.3	your pipeline at salescast.co.
	...

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