33: Green Beauty, Big Tech & The Future Of Athleisure: mbg Founders Discuss 2018 Wellness Trends

The mindbodygreen Podcast

mindbodygreen

Alternative Health, Health & Fitness

4.5 • 2.1K Ratings

🗓️ 15 December 2017

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

This special edition episode is a reflection on mindbodygreen's 2018 wellness trends! Every year in December, we release a report of our biggest trends and predictions for next year, and this time we have a sneak peek into the thought process behind the trends with our founder and CEO, Jason Wachob, along with co-founder and chief brand officer, Colleen Wachob. "It is a really exciting time to be in wellness," Jason said, as he reflected on mbg's track record for setting and predicting trends. In 2015, we were one of the first to call out supplement startups and telomeres as a trend. Two years ago in 2016, we accurately predicted guac would become a healthy staple, wellness tourism would go mainstream, and foretold the wellness world's now long-standing obsession with succulents. Last year, we reported that women's spaces and circles would grow, and from a food standpoint, we pegged personalized nutrition, medicinal mushrooms, and ketosis as wellness trends too. In this special, abbreviated episode, Jason and Colleen discuss four of our biggest and buzziest trends this year, and they're asking the questions no one else wants to ask: Will technology be the next tobacco? And when will we as consumers start to move the needle for big tech, the same way we did this year with big food? Healthy food startups are being acquired left and right—they discuss why that's a really good thing. In that vein, accessibility in wellness is another trending theme that resonates strongly with mindbodygreen's new mission. Breathwork will join meditation as a practice people use anytime, anywhere to change their energy. Similar to big food, green beauty is experiencing a surge of financial interest, acquisitions, and support from big-box retailers, who are stocking naturals now more than ever. And a question: Where will athleisure and boutique fitness go? They both are becoming more diverse and less exclusive, with at-home workouts like FlyWheel's new stationary bike and Peloton's rumored treadmill. Tune in to hear their points of view and get a behind-the-scenes look at the thinking behind these trends. To contact Jason with comments, questions, or speaker ideas, please e-mail podcast@mindbodygreen.com. For all sponsorship inquiries, please e-mail sales@mindbodygreen.com. Want to join our podcast newsletter? Sign up here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:13.0	Hey guys, it's Jason here. We have a special podcast episode to talk about one of the most exciting things we do all year, and that's our annual wellness trends release. Everyone watches for the trends.
0:15.0	We work on it year round.
0:18.0	It's a big focus for Colleen and I and the entire editorial team.
0:22.0	And it's exciting. It is a really exciting time to be in wellness and to talk
0:28.4	about the trends with me we have my lovely wife, Colleen, who is also a co-founder and chief brand officer at My Buddy Green.
0:39.0	Welcome, Colleen.
0:41.0	Thanks, Jason.
0:42.0	Hi guys. So we're not going to talk about all the trends.
0:44.4	We want everyone to check out the trends.
0:46.2	Go to my buddygreen.com, it's on the home page there.
0:49.8	But there are definitely some things that stand out.
0:52.4	And what's so interesting too is you know you
0:54.5	we go back in history and in 2015 we called out supplement startups and we've seen
1:00.1	what's happened there and telomeres and aging and in 16 we talked about guacamole everywhere and healthy tourism and homes of sanctuaries and succulents and whoa we were right on all those things.
1:15.0	Last year we talked about women circles and personalized nutrition and
1:19.0	medicinal mushrooms and katosis we've all seen those things take off.
1:22.8	So we've got a pretty good batting average with the trends.
1:25.6	Really good track record.
1:26.9	And so, Colleen, what's one of the most interesting trends
1:29.6	to you in 18 that we talk about in the wellness trends.
1:33.0	There's a lot of good ones on this year's list and I'm really excited about the team effort that came together with this one and I think it's starting a lot of important conversations.
1:41.0	The one that personally is really resonating with me right now is
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