4.9 • 868 Ratings
🗓️ 30 April 2021
⏱️ 88 minutes
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Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
Rediscover the fundamentals of marketing from the best in the business.
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:
Perfect for traditional and digital marketers and students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/marketing-5.0-philip-kotler
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0:00.0 | This is Philip Kotler, co-author of Marketing 5.0 called Technology for Humanity. |
0:09.0 | And you are listening to the Marketing Book Podcast. |
0:14.0 | Welcome to the Marketing Book Podcast, |
0:18.0 | helping you keep up with the smartest thinking |
0:21.0 | in the quickly changing field of modern marketing and now here's your host |
0:25.9 | Douglas Burdett. |
0:27.9 | Hello and thanks for joining me on the marketing book podcast where each week I publish an interview with the author of a new |
0:33.5 | marketing or sales book and which was named by Forbes is one of 11 smart |
0:37.3 | podcasts that will keep you in the know and named by LinkedIn is one of 10 |
0:41.8 | podcasts that will make you a better market. |
0:44.1 | Don't worry about taking notes. You can find links to everything linkable in this |
0:47.4 | episode's website page at marketingbook podcast.com. And since you're a |
0:52.2 | listener to the marketing book podcast and I read every book |
0:55.0 | featured on the show, if I can recommend a specific marketing or sales book or |
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1:08.4 | spammer and ignore you, and I will do my best to get you pointed in the right direction. I do this podcast to help me and my |
1:15.5 | listeners keep up with the latest ideas that matter most in the quickly changing and somewhat |
1:20.6 | overwhelming world of modern marketing and sales. |
1:23.5 | My day job is running a marketing agency that helps manufacturers, industrial companies |
1:28.1 | grow their revenue. |
1:29.4 | To learn more about the problems we solve and how we do it visit sales artillery.com. All right enough |
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