329: How to Optimize Your Facebook Group Strategy

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 20 January 2020

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

CAN YOU GUESS? There’s one feature that Facebook seems to be pushing more than anything else. Like they’re even airing their first-ever Super Bowl commercial for this feature… Do you know what it is? Facebook Groups. Yup, Facebook is pushing Groups during the Super Bowl so if you’re not up on the best strategies for your Facebook Group, it’s time to step it up before kick-off. Our girl, Dana Malstaff is the MVP of Facebook Groups. I asked her if she’d audit the Goal Digger Podcast Insiders Facebook Group and tell the world what we could be doing better in that group to serve YOU. She was up for the challenge. If you have a group that needs new life or you’re just getting started, press play on this Facebook Group audit episode for the best advice to optimize your strategy. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/dana/

Transcript

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0:00.0	When we build a Facebook group or a community the right way, it doesn't need you.
0:07.0	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers,
0:12.5	and helping you to navigate both the messy and the magical seasons of this thing called life.
0:17.0	I'm a small town mama who took a $300 camera, grew a successful photo-biz,
0:21.5	and now I work from home in Rema 7 figure online business.
0:24.5	I teach you the tried and true secrets to building a career you adore.
0:28.5	Shia away from the real talk? No way. Money, hardship, growth, loss, and marketing are all topics we discuss here.
0:35.0	Think of this as your one-stop shop for happy hour with a gal pal mixed with business school.
0:39.5	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged while you learn.
0:44.5	This is the Gold Digger Podcast.
0:46.5	When I first heard Dana Malstaff on my friend Amy Porterfield's podcast, I literally filled pages of notes.
0:53.5	I asked my entire team to listen and cheer their ideas and we took action immediately on her advice and started seeing results.
1:00.5	Then I realized, like, wait, we need Dana on Gold Diggers so that you can get lit on fire about your Facebook group strategy too.
1:08.5	So I asked Dana if she was game for something a little bit different.
1:11.5	We have the Gold Digger Podcast Insiders Facebook group. Maybe you're already a member, but if not join us in there for discussions and advice,
1:19.5	help from a community of over 55,000 Gold Diggers and you'll be seeing a lot of what we talk about in this episode.
1:25.5	All you have to do is just tap the link in the show notes on your podcast app and join us there or head to Gold Digger Podcast.
1:32.5	Anyways, this Facebook group is rich with active members and useful content and all the things, but to be honest, we haven't really analyzed our strategy there.
1:41.5	And I know that there are ways that we could better be serving you inside of that group.
1:46.5	And that's why I asked Dana to do an audit and to give us advice and she's on the podcast right now to give us her tips.
1:54.5	If you have a Facebook group or you're thinking about starting one and want advice to launch and manage it effectively,
2:00.5	Dana Mallstaff is here to help. Are you ready? Let's dive on in.
	...

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