Today we've got somebody who is one of the most known influencers out there on how to do

search find buy back in the day.

So how did she pivot after the Amazon TOS changed last year?

And what insights does she have on brand building and also mental health?

We're going to talk about that and a lot more.

How cool is that?

Pretty cool, I think. Are you looking for a service provider to help you with something e-commerce related that Helium-10 doesn't provide, like maybe a shipping company or a 3PL warehouse, video editor, or more,

make sure to check our vetted list of service providers on our partner directory, h10.me,

forward slash, partners.

Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sut Sutton. This is the show.

That's a completely BS-free, unscripted and unrehears, organic conversation about serious

strategies for serious sellers of any level, the Amazon, Walmart world. We've got a serious person on

here. She's not very serious. She's very fun. She's one of the most fun people I know. Isabella from

Rank Bell. How's it going? Oh my God. I miss you, Bradley, and I miss the Helium 10 team. Yes, yes. You know, it's actually funny. We try to have people here on the podcast like every like year or so like year in two or three months. But when the A&PM podcast, you know, first started back again, you know, Tim Jordan, I was like, oh, you know, I know Tim and, um, and Bella are close here. And I was like, you know, do you want to have her on your podcast? You know, we don't want to have the same podcast, you know, back and forth because the A&PM podcast and serious dollars are, or we're the same, you know, team. So it's, we don't use the same guest.

And people are like, why, why do I even have two podcasts here? So, like, are you going to, are you going to have her on yours? And then that was literally like nine months ago, I would say, or 10 months ago. And I keep asking, like, what are you going to have isabel on there? And, you know, Tim, you know, those of us who intimately know him,

and those, sometimes he gets a little disorganized, you know, like myself.

So it just came to the part where I'm like, you know Tim you know those of us who intimately know him knows sometimes he gets a little

disorganized you know like myself and so it just came to the part where I'm like you know what

forget Tim you had your chance uh I'm taking Isabella for back for the serious

sellers podcast so here you are so it's been a while it's been a couple years I love you guys

I love both of you and you know I uh I have a soft spot for helium 10. So anything you guys do,

...