#323 - Create a Brand Message for Your Instagram Page

Thriving Stylist Podcast

Britt Seva

Stylist, Business, Hair, Hairstylist, Marketing, Salon, Careers, Businessbuilding

4.7 • 2K Ratings

🗓️ 19 February 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Now more than ever, clients are really particular about where they spend their money. For this episode, I want to explore what is now required of a brand message to resonate with today's discerning clients, specifically when it comes to your Instagram page.

After listening to this episode, I’d love for you to spend the next week just thinking about who you are, what makes you different and what unique things you have to offer to your community and your marketplace. How can you show them in the clearest way possible? Now is the time for you to be asking yourself these questions and refining your brand message in a market where existing clients are more selective than ever, and I hope this helps you do just that!

Learn more at: https://thethrivingstylist.com/podcast/323

Transcript

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0:00.0	Do you feel like you were meant to have a kick-ass career as a hair stylist?
0:06.0	Like you got into this industry to make big things happen?
0:09.0	Maybe you're struggling to build a solid base and want some stability.
0:12.0	Maybe you know social media is
0:13.8	important but it feels like a waste of time because you weren't seeing any results.
0:17.4	Maybe you've already had some amazing success but are craving more. Maybe you're
0:21.9	ready to truly enjoy the freedom and flexibility
0:24.4	this industry has to offer. Cutting and coloring skills will only get you so far,
0:29.0	but to build a lifelong career as a wealthy stylist, it takes business skills and a serious
0:34.1	marketing strategy. When you're ready to quit just working in your business and
0:37.9	start working on it, join us here where we share real success stories from
0:41.5	real stylists. I'm Brit Civa, social media and
0:44.4	marketing strategies just for hairstylists, and this is the Thriving Stylists
0:47.9	podcast. What is up and welcome back to the Thriving Stylist podcast? I'm your host Brit Siva and I want to talk about how to create a brand message
1:00.6	for your Instagram page. I don't think we've ever talked about this in the
1:04.0	podcast before and it's so critical and so important and I think especially as we
1:08.8	head into this like really next season of social media it it's never been more critical.
1:14.2	So for so long, Instagram was kind of just like,
1:17.5	I've heard people say, like, oh, it's like an online portfolio.
1:20.5	It's a place to show your personality.
1:23.0	I think, first of all, I've never loved either of those like oversimplifications,
1:29.0	but I get it.
	...

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