Hi, everybody, this is Joe Lample, the Joe behind Joe Gardner, and welcome to the Joe

Gardner show.

Another unique episode ahead for you today.

And this one is quite different in the nature of the discussion.

What we're talking about today is really the behind the scenes conversation with the founders

of Back to the Roots.

And if that name sounds familiar, it's probably because you've seen one or more of their

products on the shelves of any one of the large box stores.

You name it, they are there.

And back in 2013, I did an episode with these guys from my television show, Growing

a Greener World.

And we'll have a link in the show notes where you can go and watch it.

They'd just come out with their first product, a mushroom kit in a box.

And it was all the rage and it just went super viral before that was even a term.

And they're just out of college, Berkeley grads, and they have a really interesting story

on how they connected and started their company.

And that's going to be in the conversation that you're going to hear with them, Alex Villes

and Nick Hill Aurora, 221 year old guys that had no idea what they were in for fast forward

10 years.

And they are in the Hussu of every magazine and newspaper major.

I'm talking about Forbes and New York Times, Martha Stewart on and on meeting the presidents.

I really can't think of a faster rise in a company, started by two guys with an idea

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