it had a great taste perspective.

And we took it to consumers and consumers tried it.

They kind of liked it.

There were some slight differences in the color because, you know, there were less artificial

ingredients and things in it so, you know, some of the... because there were less artificial ingredients

and things in it so some of the color was not quite bright enough

or some different things.

And then when we actually exposed them to the labeling

and said, hey, what do you think about this food label?

The whole thing fell apart.

Like, this is not healthy.

I don't like this.

It doesn't taste good anymore.

And you're kind of like, well, what do you expect the clean label to be because this is ultimately this is a

pretty clean label and what it boiled down to is that clean label to certain groups

of consumers means identifiable ingredients that I would find in my pantry.

So instead of the chemical composition of something, they would rather it read flour.

So instead of the chemical components of flower, they want it to just say

flower.

What's up my friend and welcome back to another episode of the Legendary Life

podcast. I'm your host, Celebrity trainer, and

High Performance Health Coach Ted Rice. This is a podcast for many women who are

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