321: How Shontay Lundy Got Black Girl Sunscreen in Every Target in America

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 12 October 2022

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Shontay Lundy, Founder of Black Girl Sunscreen is in the guest chair today. In 2016, Shontay realized she was tired of using sunscreen that left a white residue on her dark skin. So she decided to leverage her MBA and knack for business to develop a melanin-friendly option. Since then, Shontay has emerged as a thought leader and innovator in the beauty industry and her success has been chronicled by Forbes, Business Insider, Teen Vogue, InStyle, and countless other national publications. In just a few years, Black Girl Sunscreen has made its way to Ulta, CVS, Walgreens, Macys.com, NordstromRack.com, FSA.com, Ross, TJ Maxx, and specialty retailers across the globe.

In episode 321, Shontay shares:

How she grew Black Girl Sunscreen into 10,000 doors and eight retailers
What it took to prove the concept of sunscreen for dark skin
How she drives her business on intuition and clever strategizing

Check out episode 321 and others on Apple Podcasts, Spotify, and YouTube

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Transcript

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0:00.0	Here I'm listening to Side Hustle Pro.
0:04.6	The podcast that teaches you to build and grow your side hustle from passion project to
0:09.4	profitable business.
0:10.9	And I'm your host, Nikaela Matthewsekome.
0:13.8	So let's get started.
0:17.0	Hey guys, hey welcome back to Side Hustle Pro.
0:22.7	It's Nikaela and today in the guest chair, I have Shante Lundy.
0:26.6	Shante is the CEO, creator and founder of Black Pearl Sunscreen.
0:31.1	In 2016, when Shante became tired of using sunscreen that left a white residue, she decided
0:36.5	to leverage her MBA and her NAC for business to develop a melanin-friendly option for
0:42.0	women who look like us.
0:43.8	While working to build awareness for Black Girl Sunscreen, Shante has continued to fuel
0:47.6	her passions by traveling the world, educating women of color on the importance of wearing
0:52.9	sunscreen.
0:53.9	Shante has emerged as a thought leader and innovator in the beauty industry and her success
0:58.9	has been chronicled by Forbes, Business Insider, Teen Vogue, Instile, and countless other
1:03.9	national publications.
1:05.6	In addition, Black Girl Sunscreen is the first Black Own Sunscreen brand in the Black Own
1:11.7	Sunscreen brand sold in Target Suncare section full time.
1:15.8	And you can also find Black Girl Sunscreen at Ulta, CVS, Walgreens, Macy's.com and Nordstrom.
1:22.4	Let's get right into it.
1:29.9	Well, Shante, welcome.
	...

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