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Seeking Wisdom with David Cancel

32: Customer Feedback

Seeking Wisdom with David Cancel

Molly Sloan

Business, Entrepreneurship

5610 Ratings

🗓️ 8 September 2016

⏱️ 13 minutes

🧾️ Download transcript

Summary

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- A simple way to classify customer feedback (and what to do with it). Here are the quick notes from what we mention on this episode: UX Issues - How do I... - What happens when... - I tried to... Product Marketing Issues - Can I... - How do you compare to... - How are you different than... - Why should I use you for... Positioning Issues - I'm probably not your target customers, but... - I'm sure I'm wrong but I thought... Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

Transcript

Click on a timestamp to play from that location

0:00.0

We'll get taken out of my YouTubeers out there. Yeah, so you're ready? I'm recording, yeah. Okay. They're gonna get us. That's how it's feeling in the lab today. It's that kind of Thursday. Alright, so we didn't even really prep about this, but we're going to talk about it anyway.

0:34.1

Today on Seeking Wisdom, we're going to talk about a little feedback, a little framework for customer feedback, what it means and what to do with it. It's called the Ghostface Framework. The Ghostface Framework. Even though that wasn't even Ghostface, that was Action Bronson. Action Bronson. Maybe that's a better way. It's the action framework. So anyway, we're going to do this podcast. We want to give this thing a name. Like you sent me this message yesterday.

0:55.3

Yeah.

0:55.7

And I tweeted it out.

0:57.0

And I don't have as many followers as you do.

0:59.2

That's for sure.

1:00.2

Yeah, like he, DC's been on Twitter since 97.

1:04.6

Yeah, 1999.

1:05.6

Yeah.

1:06.6

But I tweeted out this thing that you had mentioned to me.

1:10.4

So we're basically at this stage of company now where, you know, we have a lot of leads.

1:15.0

We have a lot of website traffic.

1:16.2

People are coming to us.

1:17.2

And we're starting to get all these different questions about Drift based on different stages of awareness of our customers.

1:24.8

And so anyway, the thing that you said to me is you said, there's basically two types of

1:30.1

questions that customers ask.

1:32.2

They say, how do I blank or can I blank?

1:38.6

And you said that basically, can I is a product marketing challenge and how do I is more of a

1:47.7

UX challenge.

1:49.0

Yep.

1:49.2

And there was a third class.

1:50.6

Which was positioning.

...

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