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The Foundr Podcast with Nathan Chan

319: Chase Dimond Teaches You How To Crisis-Proof Your Email Marketing Strategy

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 11 August 2020

⏱️ 47 minutes

🧾️ Download transcript

Summary

Email marketing is one of the most powerful tools that brands can leverage during the pandemic. With face-to-face interactions still being limited and people spending most of their time at home, there has never been a better time to hit ‘send’ on those email campaigns and flows. To help guide you in the right direction, we sat down with Chase Dimond to get his best recommendations on how to crisis-proof your email marketing strategy. Why Dimond? Not only is he the co-founder of Boundless Labs, an email marketing agency that was recently acquired by Structured Social, but he has also helped his clients make over $40 million in email attributable revenue during his career.  In our conversation, Dimond shares specific examples of the most successful email messaging, campaigns, and flows that his clients have used during Covid-19. He also reveals fascinating data on the email marketing trends he’s noticed since the start of the pandemic. Whether you’re a seasoned pro or just getting started on your email marketing journey, you’re sure to learn something valuable in this interview.  If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at [email protected].  Key Takeaways Dimond’s agency merge with Structured Social  How Dimond is thinking about Covid-19 from a business perspective Examples of email messaging to use during the pandemic  Why Dimond is staying away from fear mongering and focusing on adding value The difference between email campaigns and email flows Which categories of email campaigns are working well for Dimond’s clients The importance of creating an email marketing calendar  Why Dimond recommends splitting your time between campaigns and flows Examples of successful email campaigns Dimond’s clients have run in the past Dimond’s thoughts on giveaways What Structured Social’s data is showing when it comes to open rates, mobile traffic, and the impact of stimulus checks on email marketing Dimond’s recommendations on getting emails prepared for the summer

Transcript

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0:00.0

This is episode number 319 with Chase Diamond of the Founder Podcast.

0:07.4

What you need is thirst.

0:09.2

You need to be a thirsty human who is intent on learning.

0:13.3

It's a really fascinating exploration of human potential.

0:16.8

Now.

0:19.5

The Founder Podcast. Even the greatest entrepreneurs had help. now. The founder podcast.

0:22.1

Even the greatest entrepreneurs had help.

0:25.0

If you want to learn from the most successful founders on the planet, you are in the

0:29.3

right place.

0:30.7

Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Arianna Humphington, Steve Case, Gary V,

0:35.1

Sophia Amoroso, Barbara Corcoran, Damon John.

0:37.8

Learn from the greatest minds in business today with interviews hosted by Nathan Chan.

0:42.3

This is not your average entrepreneur podcast.

0:46.1

The Founder Podcast.

0:53.0

Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let

0:59.1

you know that our goal at founder is to help entrepreneurs succeed however we can by giving

1:04.8

away high quality content in the form of interviews, blog posts, podcasts, YouTube videos,

1:13.5

you name it. We put out so much content to help you. And another interesting project that we're working on right now is partnering with

1:18.1

world-class founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to teach

1:24.4

crucial skills like negotiation, finance, e-commerce, and so much more.

1:31.1

So if you'd like to get access to these free trainings with founders like this,

1:36.3

which is 100% free, just go to founder.com forward slash free.

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