If you aren't clear again on what you stand for, what you stand against, you know, what it is that

your business is set up to support, then when it comes time for you to have to take a stance on

something and to actually, you know, release some kind of a statement on something, you don't really

know. You're not really clear because everyone that did things last week, then what happens now,

what happens this week, what happens next month, what happens six months from now. And so if this

is just a check the box because this is the hot thing of the moment, what happens when this is over

and then if it happens again, which sadly, I hate to say it, but it probably will, are you just going

to rinse and repeat and do the same thing and then go back to what your normal is when the dust

has finally settled, you know, and so if your intention is to make this a part of what is actually

happening consistently, how actions are taken, you know, you're buying practices, you're higher

in practices, your company culture, your values, the responsibility of the entity itself, the

responsibility of the people that are working in there, what support looks like, what type of space

is being held, if these things aren't baked in, then yes, you are going to be on that hamster wheel of,

oh, nobody talked about it, no, let's go back to normal, oh, no, we got to do that again, panic mode.

And so if you bake it in from an intentional point, and actual, this is doing the work, and we're

making that progress, then there isn't a question when this happens, what that's going to look like.

There isn't a question of the people that are listening to your message, where you stand on this,

and how you feel about this, and what it is that your actions look like, and what you're doing,

people don't have to question these things, if you are upfront and transparent about them,

and so therefore it makes you navigating what is never an easy conversation to have,

a lot easier, because you absolutely are clear of what that conversation is going to look like.

I'm Amy Porterfield, X Corporate Girl turned CEO of a multi-million dollar business,

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