317: How To Find The Right Audience or Customer For Your Side Hustle (Side Hustle Pro Bootcamp Pt 2) REWIND
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 14 September 2022
⏱️ 23 minutes
🧾️ Download transcript
Summary
So, you’ve figured out the side hustle you want to pursue. Now what’s the next step? Hint: It’s finding your audience.
I’m not talking about just anyone who might come across your side hustle, I’m talking about the specific person who needs and wants what you’re offering! It’s time to get creative and identify who it is you’re talking to, and I’ve got a roadmap to help you do so. This episode is part two of the Side Hustle Pro Bootcamp series, where I teach you how to start your side hustle.
In this episode we discuss:
- How to identify your customer/audience by understanding their habits
- The benefits of getting hyper-specific in your research
- How to reach out to the customer you identify as your target audience
This episode is brought to you by:
Comcast RISE is one of the best opportunities for small business owners! It is a multi-year, multi-faceted initiative designed to help strengthen small businesses owned by women of color and people of color. To date, Comcast RISE has helped over 9,500 small businesses across the U.S. with marketing, media, or technology upgrades FOR FREE—and your business could be next! Qualifying businesses can apply to receive consulting, media and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business. Plus even winners can apply again for a different grant!
Go to sidehustlepro.co/comcastrise to learn more and apply.
The Side Hustle Pro Bootcamp
The Side Hustle Bootcamp is designed to help busy, multi-passionate professionals just like you discover your perfect side hustle and get it up and running. Join the FREE Side Hustle Pro Bootcamp to get weekly live sessions with me, plus weekly check in emails, accountability inside of the Side Hustle Pro Facebook community, and a recap guide at the end of the bootcamp! Join here: sidehustlepro.co/bootcamp
Check out this episode and others on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Announcements
Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media Info
Side Hustle Pro – @sidehustlepro #SideHustlePro
Transcript
Click on a timestamp to play from that location
| 0:00.6 | Before we get into today's episode, I want to let you know that I'm hosting a live |
| 0:05.2 | side hustle accountability challenge called the side hustle boot camp and you can sign up right now. |
| 0:11.1 | The side hustle boot camp is designed to help busy, multi-passionate professionals just like you |
| 0:16.1 | discover your perfect side hustle and get it up and running. It's a live interactive challenge |
| 0:21.6 | featuring weekly live check-ins, weekly emails and a free side hustle guide to follow along with. |
| 0:28.1 | And in our live check-ins, I'll be teaching you how to nail down what your side hustle should be, |
| 0:33.1 | plus how to find the right customer for your side hustle, how to test out your side hustle, |
| 0:38.0 | how to move forward with your side hustle and so much more. Also, you can have the confidence, |
| 0:43.4 | the resources and the support to get started building out your side hustle into a money-making |
| 0:48.8 | business once and for all, even when you don't have a lot of time. So go to side hustle |
| 0:54.1 | pro.co slash boot camp to learn more and save your spot. And it's totally free, you guys, |
| 1:00.0 | that's side hustle pro.co slash boot camp. |
| 1:06.0 | You're listening to side hustle pro. The podcast that teaches you to build and grow your side hustle |
| 1:12.0 | from passion project to profitable business. And I'm your host, Nikaela Matthewsekomey. |
| 1:17.6 | So let's get started. |
| 1:24.9 | This episode is brought to you by Comcast Rise. Comcast Rise is one of the best opportunities |
| 1:31.2 | for small business owners. It is a multi year multifaceted initiative designed to help strengthen |
| 1:37.4 | small businesses owned by women of color and people of color. To date, Comcast Rise has helped |
| 1:43.0 | over 9,500 small businesses across the US with marketing media or technology upgrades for free |
| 1:50.8 | and your business could be next. In February, I myself applied and I received a full technology |
| 1:56.6 | package for side hustle pro, which included three iPads, two laptops, and a desktop, |
| 2:02.0 | which is a game changer for my team and I. So please do not talk yourself out of this amazing |
... |
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