#317. Gary Neville’s Treble Winning Mindset & Business Coach - Ash Jones
Eventful Lives Podcast
Dodge Woodall
5 • 857 Ratings
🗓️ 8 August 2025
⏱️ 77 minutes
🧾️ Download transcript
Summary
Ash Jones is the man behind the personal brands of some of the UK’s biggest names — including Steven Bartlett and Gary Neville. As the founder of Great Influence, he’s built a business by helping high-profile entrepreneurs craft a voice and presence that cuts through the noise. In this episode, Ash breaks down the real power of personal branding — what works, what doesn’t, and why most people get it wrong. He talks growth, discipline, and building trust in a world full of filters.
This is the eventful life of Mr Ash Jones
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Transcript
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| 0:00.0 | How important is a personal brand today? In the world of business, your reputation is everything. |
| 0:06.2 | The problem is online now you can fake so much. What you end up doing is you convince the people |
| 0:11.9 | that aren't crucial, but the people that are crucial see right through. 100%. Tell me some of the |
| 0:17.1 | clients you've worked with, Julian Hearn of Fuel, Oliver Cuxson, John Amici, the highest profile person we work with is Gary Neville. And the first time we sat down, he said, I want my career to look like this. Steve was the same. And it's like, they know what they want. They know how to get there. They just need the right people around them to help make it possible. He got onto Dragon's Den. And it's because of that |
| 0:39.1 | whole idea of like, show your personality. So the company is called Great Influence. I'm very |
| 0:44.8 | insistent on this with everyone that we work with. I can't say it for you. The best people in what I |
| 0:51.0 | do are really good at being themselves. People buy into characters. People buy into people. |
| 0:55.4 | People love people, right? How many people do you see on Instagram betraying something they are not? |
| 0:59.8 | I think there's two things. One is like people have a problem with the word personal brand. |
| 1:03.9 | Yes. And then the other thing is that people don't think about... |
| 1:09.6 | Welcome to the Eventful Lives podcast. |
| 1:11.7 | I'm your host Dodge and I'm the founder of Bournemouth Sevens, the world's largest |
| 1:14.8 | sport and music festival. |
| 1:16.2 | On this podcast, I speak to proper characters of all lived eventful lives. |
| 1:20.2 | Do us a favour and hit that follow button and be sure to check us out on YouTube, Instagram, |
| 1:25.0 | Facebook and TikTok at Dodge Woodall, where we've now had over 100 million views. |
| 1:30.0 | Ash, welcome to the show. Thank you. Thank you. Good to be here. Yeah. Really looking forward to this one. |
| 1:36.0 | Let's start off with, who is Ash Jones? And what has been your biggest achievement in business so far? |
| 1:42.8 | Who is Ash Jones is a very, very big question to start off with. |
| 1:47.6 | I'll keep it simple. |
| 1:49.3 | I'm 37. |
| 1:50.2 | I'm from Manchester and I'm a man city fan. |
... |
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