#317: 6-Steps To Craft A Money Magnet Offer

The Amy Porterfield Show

Amy Porterfield

Marketing, Entrepreneurship, Business

4.9 • 5K Ratings

🗓️ 28 May 2020

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

You have something to offer your audience -- that special sauce that people are looking for and need. So, friend, how are you going to get it into their hands? The answer? By crafting an irresistible offer that your audience cannot resist. What is an offer? An offer is a product or service that you sell through your business. This could be a digital course, a PDF guide, one-on-one or group coaching... the list goes on. After 11 years of growing a successful online business, I can promise you that having only one offer is what will set you up for success. This episode will walk you through my 6-step process for taking what you have to offer, and packaging it into something that your audience will love and buy! Here’s the 6-step process for crafting an offer that your audience won’t be able to resist: Define your offer promise. Identify the length of time it takes to see a transformation. Map the path or step-by-step journey it requires to get this transformation. Select your offer format. Price your offer. Craft your money-back guarantee. And trust me, this approach to creating your offer or package makes it really simple to put it together so you can get it in the hands of your audience quickly. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

Transcript

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0:00.0	I've got some big news.
0:02.3	I just found out that the Kindle version of my New York Times bestselling book Two Weeks
0:07.9	Notice is on sale for Get Ready for This, only $4.99.
0:13.8	Meaning, you can get the step-by-step process that tens of thousands of entrepreneurs have
0:19.2	already followed to build businesses that offer creative, financial, and time-freedom,
0:25.6	for less than the price of a brown sugar shaken espresso at Starbucks.
0:30.5	But this $4.99 price point only lasts through May 13th.
0:33.7	So if you've been meaning to get your hands on Two Weeks Notice, now is your chance to
0:37.2	take advantage of this sweet, sweet deal.
0:39.9	Go to Amazon.com, grab your Kindle version of Two Weeks Notice, and let's get started
0:45.2	creating the business that you've been dreaming of.
0:49.6	The reason why I think one digital course in your business is such a smart marketing
0:55.1	move is because you could take this one asset, put all the time, energy, and effort into
0:59.9	creating it, and then you could sell it over and over and over again.
1:05.2	Sure, you might want to improve it, tweak it, make it better, but still the course is
1:09.4	the course.
1:10.4	You never have to start from scratch.
1:12.5	We are going on our third launch of Digital Course Academy.
1:18.2	And I've made the course better each time I've launched it, but it's still the core course.
1:22.8	I never had to start from scratch in my second launch, my third launch, and it is a huge
1:28.8	success.
1:29.8	So I tell you that because you can have that in your business as well.
	...

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