4.6 • 1.2K Ratings
🗓️ 15 March 2021
⏱️ 63 minutes
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0:00.0 | The History of Literature Podcast is a member of the Podglomerate Network and LitHub Radio. |
0:13.0 | Hello. |
0:14.0 | We're going to start today with a magazine called McClure's, an magazine publisher, Samuel Sidney McClure. |
0:21.0 | He was born in 1857 in Northern Ireland. His father died when he was eight, and his mother, |
0:27.0 | facing hard times, emigrated to America, where they wound up on a farm in Indiana, desperately poor. |
0:34.0 | Young Samuel worked hard, made his way through high school into Knox College, |
0:39.0 | where he co-founded a student newspaper. |
0:42.0 | That gave him the taste for the journalism business, and he headed off to New York City, |
0:47.0 | where fortunes were made. |
0:49.0 | He was an immigrant, and not well connected, but immigrants who grew up speaking English had at least |
0:55.0 | that much of an advantage. |
0:57.0 | Many had energy, too, and ideas, and a kind of frenzy to succeed. |
1:03.0 | He developed an idea for a syndicate, that you could sell one article to multiple smaller outlets, |
1:10.0 | newspapers and magazines, and the McClure syndicate established in 1884, when he was 27, |
1:16.0 | began that entire industry. |
1:19.0 | If you're like me, and you grew up with comic strips that ran in a few hundred newspapers, |
1:24.0 | and advice columns, and op-eds, and recipes, and Omar Sharif's chest notes, and all that stuff, |
1:32.0 | that pretty much started with McClure, and his idea, which he believed in as if it were a religion. |
1:37.0 | But he was also a restless man. He was probably what we would now view as manic depressive, |
1:43.0 | and he couldn't work with others very well, and he could not sit still. |
1:47.0 | In 1893, he founded McClure's magazine, which he thought of when talking to Rudyard Kipling, |
1:54.0 | and Kipling later said that he thought that McClure had thought of the idea, and spent the next 12 hours talking about it. |
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