316 The Smart Marketing Book by Dan White
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 29 January 2021
⏱️ 63 minutes
🧾️ Download transcript
Summary
The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies by Dan White
In today’s complex commercial environments, marketing has become a central aspect of every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders, and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies that have long-term sustainable economic goals.
The Smart Marketing Book is a practical, reliable, and concise title that offers the core marketing principles applicable to anyone who wishes to improve their organization’s financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/smart-marketing-book-dan-white
Transcript
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| 0:00.0 | This is Dan White, author of The Smart Marketing Book, The Definitive Guide to Effective Marketing Strategies, |
| 0:06.6 | and you are listening to the Marketing Book Podcast. |
| 0:11.6 | Welcome to the Marketing Book Podcast podcast helping you keep up with the smartest thinking in the |
| 0:16.2 | quickly changing field of modern marketing. |
| 0:19.3 | And now here's your host, Douglas Burdett. |
| 0:22.3 | Hello and thanks for joining me on the market. Here's your host, Douglas Burdett. |
| 0:22.5 | Hello, and thanks for joining me on the marketing book |
| 0:25.4 | podcast where each week I publish an interview |
| 0:27.8 | with the author of a new marketing or sales book |
| 0:29.7 | and which was named by Forbes as one of 11 Smart Podcasts that will keep you in the know and |
| 0:35.0 | named by LinkedIn is one of 10 podcast that will make you a better market. |
| 0:39.4 | Don't worry about taking notes. You can find links to everything linkable in this episode's website page |
| 0:44.3 | at marketingbook podcast.com. |
| 0:46.9 | And since you're a listener to the marketing book podcast, and I read every book featured on |
| 0:50.9 | the show, if I can recommend a specific marketing or sales book or |
| 0:54.8 | any other resource I know of for whatever challenge you're facing send me a LinkedIn |
| 0:59.0 | connection invite with a message indicating you're a listener so I won't mistake you for a spam or ignore you and I will do my best to get you pointed in the right direction. |
| 1:09.0 | I do this podcast to help me and my listeners keep up with the latest ideas that matter most in the quickly changing |
| 1:15.3 | and somewhat overwhelming world of modern marketing and sales. |
| 1:18.6 | My day job is running a marketing agency that helps manufacturers, industrial companies grow their revenue. |
| 1:24.5 | To learn more about the problems we solve |
| 1:26.3 | and how we do it, visit sales artillery.com. |
... |
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