raised $14 million, grew it to 5,000 plus global customers, and then 2021 sold that to Adobe.

And you end up selling it for $110 million?

Having been a social media manager, and I used all the platforms at the time, but none of them had a calendar.

And I found, particularly in technology businesses, the best products are created from scratching your own niche.

The phrase is you're looking for a market of want. Most people are going to say no. And so you get one, all the other ones want to come in. You're going to just have to deal with the rejection. Where were you when you signed the deal and you knew the money hit your bank? I actually had a huge, huge identity crisis and actually went into a period of depression. When that happens to

you, nothing changes, but everything changes. Your mentality or mine certainly did anyway,

changes massively to, well, now what the fuck am I working for? Alex, are you happy? What are you doing

today? Today, I'm running Jack. 30% of people in their life go through a mental health challenge, but that might be depression. It might be ADHD. It might just be sleep. Jack can reach that many people and positively impact that many people. To be happy, you have to know who you are. So I really believe in it and it's got, you know, all the legs to go all the way. What a journey. It's crazy. Do you know what I know the crazy thing about that bit? Welcome to the Eventful Lives podcast. I'm your host Dodge and I'm the founder of Bournemouth Sevens, the world's largest sport and music festival. On this podcast, I speak to proper characters of all lived eventful lives. Do us a favour and hit that follow button and be sure to check us out on YouTube, Instagram, Facebook and TikTok at Dodge Woodall where we've now had over 100 million views.

Alex, welcome to the show.

Thanks so much having me on.

Yeah, I'm really looking forward to this one.

Let's start with, who is Alex Packham?

And what's been your biggest business achievement so far?

Who is Alex Packham? I have so your biggest business achievement so far? Who is Alex Packham?

I have so many different versions of answering that question.

I'm sure most people do.

So in the business world, I'm Alex serial entrepreneur.

My biggest achievement, I think, in the business world was founding a business called Content Cal, short for Content Calendar.

I basically got onto social media marketing really, really early before people were really

using it for business. So my entire background came from learning how to use social media for

whether you're a big company, small company, how to use it for the business context. And that was back

in like 2008, which feels like a long time ago. But I it for the business context. And that was back in like 2008, which

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