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The My Wife Quit Her Job Podcast With Steve Chou

311: Nick Shackelford On How To Scale An Ecommerce Business With Ads

The My Wife Quit Her Job Podcast With Steve Chou

[email protected]

Marketing, Business, Entrepreneurship

4.81.4K Ratings

🗓️ 1 July 2020

⏱️ 54 minutes

🧾️ Download transcript

Summary

Today I’m happy to have Nick Shackelford on the show. Nick runs Structured Social which is a company that specializes in the growth of ecommerce brands. He is a master of paid media, has spent over 85 million on Facebook and pioneered well-known products like the fidget spinner. In this episode, we’re going to discuss how he scales ecommerce brands with paid advertising. What You’ll Learn How Nick got started with advertising How to spend millions of dollars on Facebook ads The difference between a good media buyer and a bad one How to make ads to sell boring mundane […]

The post 311: Nick Shackelford On How To Scale An Ecommerce Business With Ads appeared first on MyWifeQuitHerJob.com.

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the My Wife Quitter Job podcast, the place where I bring on successful

0:03.4

bootstrap business owners and delve deeply into the strategies they use to grow their businesses.

0:08.4

Today I'm my buddy Nick Schakeford on the show, and Nick probably spends more on Facebook ads than most people that I know.

0:14.8

And in this episode we're going to discuss how to use ads and influencers to quickly scale an e-commerce

0:19.5

brand. But before we begin I want to thank Postscript. I.O for sponsoring this episode

0:24.0

Now if you run an e-commerce business of any kind you know how important it is to

0:27.9

own your own customer contact list and this is why I am focusing a significant

0:32.0

amount of my efforts on SMS marketing.

0:34.6

I sincerely believe that SMS or text message marketing is going to be a huge channel for my store

0:39.2

going forward and I have chosen Postscript.O to be my text message provider.

0:44.0

Now why Postscript? Well, it's because they specialize in e-commerce stores and e-commerce is their primary focus.

0:50.0

And not only is it easy to use, but you can quickly segment your audience based on your exact

0:53.9

sales data and implement automated flows like an abandoned cart at a push of a button.

0:59.0

Not only that, but it is priced very well too, and you only pay for the messages that you actually send. So head

1:04.4

on over to postscript.io slash Steve and try it for free. That's p-o-st-c-c-r-I-t,

1:09.6

I also want to thank Claveo for sponsoring this episode. Now it's safe to say that most of us have been doing more online shopping.

1:17.0

If you're an e-commerce brand that means you might be seeing more first-time customers.

1:22.0

But once they've made that first purchase, how do you keep them coming back?

1:25.0

Well, that's what Clavio is for.

1:26.0

Clavio is the ultimate email and SMS marketing platform for e-commerce brands,

1:31.0

and it gives you the tools to build your contact list, send memorable emails,

1:34.0

automate key messages, and more. A lot more. And that's why more than 30,000

...

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