Hey everybody, Chris here. We're trying something a little bit different than what we normally do for the podcast.

We're doing solo episodes, these are shorter, more contained.

Built around certain themes and questions I think are very relevant for us to be talking about.

So wherever you're listening to this, however you're seeing this, let us know in the comments and the feedback, what you think, and we'll make some adjustments. I'm going about scarcity and how you can use scarcity to help you boost an event that you're trying to promote.

Professor Galloway, Professor G, talks about what you can learn from luxury brands, which is something

they've mastered to create artificial scarcity.

In a mass-produced, mass-consumption world,

how is it that we can create scarcity

around things that are easily accessible?

You got to control supply and demand.

Now, you can't control demand necessarily, but you can control supply.

So if you're putting on an event, undersell the event,

meaning limit the capacity.

So if you think you can sell 100 hundred seats to the workshop limited to 60 or 70 because it's better for you to sell out have people on the wait list and say you've had to expand capacity or just say you know what it's a hard stop at 60 and next time people

will learn if you do this consistently enough what will happen is people will

be kind of jump on top of something that you're doing.

So now we can employ the second principle of scarcity,

which is to make an announcement to signal to the market

that you're thinking about doing something so that they can express interest and signal back to you that they want to be a part of this.

So you're not even selling tickets, you're not even saying that something is definitely going to happen.

You're saying, I'm thinking about this. And if you want to be the first in line to be first

notified of when it's going to happen add your name to the list.

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