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The Product Boss with Jacqueline Snyder

31. [Roundtable Discussion] What's Your Video Strategy?

The Product Boss with Jacqueline Snyder

Jacqueline Snyder

Marketing, Entrepreneurship, Business

4.8961 Ratings

🗓️ 14 June 2018

⏱️ 66 minutes

🧾️ Download transcript

Summary

In today's episode, we have two special guests in a Roundtable Discussion to share their video strategy for their product-based businesses, along with Jacqueline and Minna:

Natalie of Totally Dazzled

Totally Dazzled YouTube

Totally Dazzled Facebook 

and

Veronica of Vintage Meet Modern

Vintage Meet Modern Styling Society FB Group

Vintage Meet Modern Facebook

Vintage Meet Modern Instagram

--

Links mentioned:

Switcher Studio

Onlypult

InShot video app

Purchase Lazy Arm iphone holder for taking videos on Amazon.

Refersion

This video mini-series was brought to you by Creative Pencil Studio, a boutique stop-motion animation studio which brings your products to life in animated hero videos, product feature videos and demonstration videos.

Check out Creative Pencil Studio's (truly amazing) Video Portfolio here: 

https://vimeo.com/creativepencilstudio

Creative Pencil Studio specializes in Stop Motion video and packages range from $500 - $1500+.

Download the Creative Pencil freebies here to learn more (auto-download.)

--

Join The Product Boss Facebook Group and see behind-the-scenes as Creative Pencil Studio creates videos for our three businesses: Lil' Labels for Minna, Designer Consulting Co-Op for Jacqueline and The Product Boss for our upcoming group coaching/mastermind.

 

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to episode 31 of the Product Boss podcast. In this episode we have a video roundtable with myself,

0:07.3

Jacqueline, Veronica, Vintage Meant Modern, and Natalie of Totally Dazzled. We're sharing our strategies of what we have in the months

0:14.7

to come for video and I wanted to point out something very important. All of these

0:19.8

strategies are different. All of them are either very loosely planned

0:25.1

or strictly planned.

0:27.5

So whatever it works for you.

0:29.9

And then also, there is a different strategy

0:32.4

for the behind the scenes stuff and for the

0:35.6

produced videos.

0:36.6

So that's kind of what I want to get into.

0:38.6

In this episode I chat about how I'm going to be doing kind of behind the scenes, little shorts and lives and things like that, but really for a produced video that I have coming out with Creative Pencil Studio, I have a completely different strategy.

0:53.2

And so I wanted to share that with you.

0:54.8

If you wanted to reach out to Creative Pencil Studio and have them create a stop-motion video

0:59.2

for you, then you'll be able to leverage that video and really get the most bang out of your buck.

1:04.4

So here is my strategy for Creative Pencil Studios stop motion video that I have coming out.

1:10.3

First I'm going to put it right smack dab on my home page. A stop motion video is really cool because it

1:16.4

showcases like stationary products that are moving, they look like they're moving on their own.

1:21.6

So it's a really cool way to demonstrate how something works.

1:25.0

I'm going to have it right there on my home page

1:27.0

because I want to pull my customers in to an experience.

1:32.0

And video is so powerful for that especially a produced video can

1:37.9

really showcase your brand and your features and benefits. So next I'm going to be putting it on all my social media

...

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