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Green Dreamer: Seeding change towards collective healing, sustainability, regeneration

31) How putting yourself out there can strengthen your brand and message with Spirit of 608's Lorraine Sanders

Green Dreamer: Seeding change towards collective healing, sustainability, regeneration

kaméa chayne

Nature, Alternative Health, Society & Culture, Philosophy, Health & Fitness, Science

4.9661 Ratings

🗓️ 12 July 2018

⏱️ 37 minutes

🧾️ Download transcript

Summary

What’s a common struggle specifically for us eco and socially-driven entrepreneurs and creatives that might prevent our passion projects from thriving? Why is it important for us to support large corporations that may have a history of irresponsible practices? Journalist, media strategist, podcast producer and host of Spirit of 608 podcast, Lorraine Sanders, shares her wisdom with us in this episode.

 

 

HIGHLIGHTS

[4:54] Lorraine: "I really care about where things came from and the story behind them and that brings more meaning to the things in our lives."

[5:59] Something Lorraine learned about sustainable fashion that shocked her.

[10:21] Lorraine's greatest challenge growing her platform.

[12:33] Kaméa: "What are some common mistakes that eco creatives and entrepreneurs make when trying to build out their presence?"

[13:06] Lorraine: "A lot of people feel like they can't start building their relationships with the media until everything with the brand is perfect. But if you wait... it's almost too late to gather authentic attention."

[15:07] Lorraine on why it's important for business owners to put themselves out there.

[17:44] Lorraine: "The common thread of founders that are making it happen is this thing inside of them that tells them they are going to figure it out. It's a matter of how and when, not if."

[20:30] Kaméa: "How can we tell a more powerful story about sustainability?"

[21:10] Lorraine: "I think we're finally waking up and seeing how major brands who have been vilified are likely to be the ones that truly shift really fundamental, systemic change globally."

[22:49] "Don't oversimplify complicated things."

  

 

Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!

Transcript

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0:00.0

Hey there, this is your host, Kamea. I hope you had a restful holiday season and that your start to this new year has been all of the things that you might need during this time.

0:11.7

As we move deeper into 2025, first of all, I'm so excited to share the many conversations we already have in the pipeline for you this season.

0:20.5

So definitely stay tuned

0:22.2

and make sure you're subscribed to my Substack newsletter, which you can find at camilla.substack.com.

0:29.9

And I also just want to share that our call for your direct support continues as well, because

0:34.7

independent media is more important than ever, and every contribution,

0:39.4

no matter how small or large, really helps us out so much. So if you haven't already, we invite

0:45.0

you to join our Patreon or Substack membership or contribute a gift of any amount at

0:50.5

greendreamer.com slash support. If you need a planner for the new year,

0:55.5

you can also check out our fundraising green dreamer planners

0:58.7

at greendreamer.com slash shop.

1:01.8

Thank you so, so much for whatever forms of support

1:05.1

you're able to share with us.

1:06.9

For now, enjoy the show.

1:09.7

For a long time, I would walk by an H&M and, like, roll my eyes.

1:13.6

Or, like, I would feel guilty if I went to a thrift store and bought a shirt that came from Zara.

1:18.6

And I'd be like, hope nobody seized my tag because you're going to think I shopped at Zara.

1:22.1

Well, that's crazy.

1:26.2

What's a common struggle specifically for us, eco and socially driven entrepreneurs and creatives

1:31.4

that may prevent our passion projects from thriving? Why is it important for us to support huge

1:37.7

corporations that may have a history of irresponsible practices? Why should we cheer them on and

1:43.7

support them?

...

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