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My First Million

$30B Founder: How To Rank #1 In ChatGPT

My First Million

Hubspot

Entrepreneurship, Investing, Business

4.82.7K Ratings

🗓️ 15 September 2025

⏱️ 71 minutes

🧾️ Download transcript

Summary

Want to rank #1 in ChatGPT? Get the Prompt Library: https://clickhubspot.com/dpm Get HubSpot's new Loop playbook here: https://clickhubspot.com/cd63b7 Episode 745: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Dharmesh Shah about the early days of SEO and how to jack the algorithm today to show up in ChatGPT responses. — Show Notes: (0:00) The origin of inbound (15:55) Algorithm jacking (22:43) Old Way: SEO (32:45) New Way: AEO (36:21) Step 1: Enable chatbot crawlers (37:55) Step 2: Restructure your content as Q&A (39:05) Step 3: White hat linking (43:44) Step 4: Structured product catalogues (44:27)Step 5: Human generated answered (46:57) How Dharmesh goes from 0 to 1 (52:26) How Dharmesh uses ChatGPT (59:30) The sport of business — Links: • Inbound - http://inbound.com/ • On Startups - https://www.onstartups.com/ • ClickFunnels - https://www.clickfunnels.com/ • Loop Marketing - https://www.hubspot.com/loop-marketing • ImageGen.ai - https://imagegen.ai/imagegen • DadJoke.ai - https://agent.ai/agent/dadjoke • Agent.ai - https://agent.ai/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Transcript

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0:00.0

All right. So we had Darmesh Shah on the podcast today. Darmesh is interesting. One, he's probably the most listened to and viewed guests that we've ever had. And two, the reason he is that way is because Darmesh runs HubSpot, which is a 25 or $30 billion company that makes billions in revenue. And he's a billionaire. He also is sort of like a hacker. So he launches little projects all of the time. Sometimes they work, sometimes they fail. Sometimes they make $5,000 a month. And so he's probably the only person on Earth that has this perspective of both being a big thinker and launching new projects. Yeah. On this episode, we wanted to talk to him about the early days. Like, how did you actually get Hubslot off the ground? You had no money. You didn't have any connections. And he figured out a new model of marketing around blogging and SEO. And we wanted to talk about what did what did that look like then? Because today with AI and chat GPT seems like there's a new opportunity. And I have like more energy than I started with because he's got this kind of, I don't know, there's like playful builder, like get after it energy. That's pretty contagious. All right. Give it a listen. Let us know what you think

0:58.6

in the YouTube comments.

1:01.3

I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days

1:08.3

all. How are you?

1:16.6

Doing well. Back from a busy but fun week at Inbound in San Francisco.

1:19.5

Did you guys get together in SF?

1:26.5

Yeah, we did. Darmesh is like, you know, this was his Coachella. He's there. He's the guy.

1:30.3

So, Sam, I go to San Francisco and basically like,

1:36.1

the street is shut down for the, they take over that area, the Moscone Center. And they have this thing called Inbound. And so Darmat's just like, hey, after your talk, let's go hang out. So we go

1:40.3

hang out. And my first question was like, dude, so what, what is this?

1:45.5

Because I'm, you know, I know it's a conference or like sort of this event.

1:49.5

I'm not like confused about that.

1:51.2

But I'm looking at it and there's these giant, you know, like they make those block letters.

1:56.0

And it just says inbound.

1:57.8

It doesn't even say HubSpot.

1:58.8

The first thing is this is like it says inbound.

2:01.4

And then there's all these people walking around. And I'm just thinking, why are they here? What is this all about?

2:06.0

And he actually told an interesting story about, like, the origin of this that I think is kind of a,

2:11.0

like a pretty interesting business strategy. Darmat, tell the story. You told me something.

2:16.9

You go, I was talking to Brian,

2:18.5

and he was telling these very well-funded companies that had CMOs, that were trying to get

2:24.5

website, like traffic to their website. And here's Dormes just blogging for fun at home.

...

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