Hey there, Steven Dubner.

Before we start today's episode, let me ask you a quick question.

Why do you listen to Frekenomics Radio?

I'm guessing it's for the same reasons that we make it.

Because it seems like a good idea to challenge a conventional wisdom once in a while, and

to dig in, to take stuff apart, see how the world really works.

Also, it's nice to explore counterintuitive ideas.

So here's one counterintuitive idea.

There's no way that you can give away content like Frekenomics Radio and then expect people

to pay for it.

Who would voluntarily pay for something you can get free?

But you know what?

They do.

Not just for Frekenomics Radio, but millions of people do this all the time.

Voluntary contributions at museums and other cultural sites, pay what you want meals, yoga

classes.

Frankly, this model strikes me as a bit nuts.

It makes no sense.

And yet, often, it works.

And it's completely fricanomical.

Every week, we give away Frekenomics Radio, but we also think it's worth your support.

The show gets more than 8 million listens every month, so we know a lot of people like

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