Hey everybody, Chris here. We're trying something a little bit different than what we normally do for the podcast.

We're doing solo episodes, these are shorter, more contained.

Built around certain themes and questions I think are very relevant for us to be talking about.

So wherever you're listening to this, however you're seeing this, let us know in the comments and the feedback, what you think, and we'll make some adjustments. I'm going to do you. Today I want to talk about balancing content creation with doing actual client work and this is a struggle that many of you have and you feel like it's this burden to do content creation.

You just feel like ugh and for some of you it's like fingernails on a chalkboard it just kills you to do this right?

Here's the problem. Let's just take the label of content creation away from this

which is we'll just call it client acquisition. Do you have a client acquisition strategy?

Like how do you plan on getting new clients?

Let me phrase it maybe a different way for you to think about it.

Let me tell you a story as a cautionary tell for many of you.

When times are good, you're busy feasting

and you're not planting any seeds in the field so that eventually your food

stores your warehouse will run out of food and you'll go hungry and this is a

problem that many of us have is we're working in our business and we're not working on our business.

I have friends and I've seen this happen to them time and time again.

They get fat, not literally, figuratively, and they get a little bit lazy because clients are coming in they

think they're the shiz nip at this moment in time because they're just falling over bids and like oh I don't

know what to do with all the bids in my life. And they take their foot off the gas pedal

and they stop working on client acquisition strategy.

And what happens, and this always happens,

it always happens, I can guarantee you like death and taxes. It's going to happen.

Your clients eventually change. They become tired of you and then they go elsewhere.

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