308: How to Make Creative Ideas Irresistible with Allen Gannett
How to Be Awesome at Your Job
How to be Awesome at Your Job
4.5 • 1.1K Ratings
🗓️ 12 June 2018
⏱️ 44 minutes
🧾️ Download transcript
Summary
Software founder and CEO Allen Gannett shares the critical components of successful ideas–and how to create more of them.
You’ll Learn:
1) The two fundamental human desires that come together in winning innovations
2) Little things to tweak to make your offering a smashing success
3) The four laws of the creative curve
About Allen
Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and author of The Creative Curve, on how anyone can achieve moments of creative genius, from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune.
Items Mentioned in this Show:
- Sponsored message: ZipRecruiter is the smartest way to hire
- Sponsored message: HungryRoot delivers healthy comfort food. Enter code: “awesome” for $25 off for your first two orders
- Survey on the best episodes
- Allen’s Book: The Creative Curve
- Allen’s Marketing Analytics Software: TrackMaven
- Allen’s Personal website: Allen.xyz
- Book: I Will Teach You to Be Rich by Ramit Sethi
- Youtube video: Samuel Jackson calling people to see Snakes on a Plane
- Vloggers: Casey Neistat and Connor Franta
- Previous episode: 063: The Optimal Time for Everything with Dr. Michael Breus
- Book: The Hard Thing About Hard Things by Ben Horowitz
- Research: The Attitudinal Effects of Mere Exposure
- Application: Boomerang
View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep308.
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Transcript
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| 0:00.0 | Welcome to the How to Be Awesome at Your Job Podcast, the show where brilliant professionals share how to sharpen the universal skills required to flourish at work. |
| 0:10.0 | Enjoy more career fund, wins, meaning, and money. |
| 0:14.0 | With your host, Pete McKitis. |
| 0:16.3 | Hello and thanks so much for joining us here for episode 308 with Alan Gannett. |
| 0:23.2 | Alan is talking about what makes ideas, |
| 0:26.4 | connect, resonate, be smashingly successful. |
| 0:29.9 | So you'll learn one, the two fundamental human desires that come together in winning innovations, |
| 0:35.0 | two, little things to tweak to make your offering a smashing success, and three, the four laws of the |
| 0:41.1 | creative curve. |
| 0:42.3 | So if you'd like to check out the show notes or the |
| 0:43.7 | transcript or the links to Adams that we've referenced it's over at awesome at |
| 0:46.8 | your job.com slash ep 308. |
| 0:49.6 | Speaking of how to be awesome at your job we've got a little bit of housekeeping, tidying up that needs |
| 0:55.2 | to unfold here right now. |
| 0:57.2 | And so here's the situation. |
| 0:59.0 | It's wild that we're over 300 episodes now. |
| 1:01.9 | But we are. Hooray, thank you for listening to this whole journey. But we are. |
| 1:02.6 | Hooray! |
| 1:03.2 | Thank you for listening. |
| 1:04.0 | This whole journey. |
| 1:04.7 | It's so cool and I love to hear from folks who say, |
| 1:07.0 | hey Pete, I'm listening to the new stuff and it's great, |
... |
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