If your portfolio is not good, it's because you're not good.

Yeah, there's a lot of information in there.

That's practice.

That's figure out what level of taste you want to be at,

what level of craft and quality you want to be at

and be honest with yourself, and then just put in the time.

I mean that's as simple as put in the time practice, cycles, reps, make things, do things. I'm excited. Today I'm excited to welcome John Roesher, founder of Raw Materials, a design company known for its unique branding approach.

He's also picked up D and A D agency of the year and also five Can Awards, five Can Lines.

John, welcome to the show. For people who don't know who you are,

can you please introduce yourself?

And tell us a little bit about your journey

into the business that you're in right now.

So my name's John.

I am the founder and the CEO of Raw Materials.

So there is a bit of a story there.

I grew up in a small town in Texas

and was going through junior high and high school

in the early 2000s, in the late 90s early 2000s and so I didn't know

until recently how fantastic of a time that was to be growing up a kid in the United States

just you know in the United States,

just in the sense that the internet was coming online

for the masses.

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