306 - The Psychology of Scarcity: A Masterclass with Chris Do
The Futur with Chris Do
The Futur
4.9 • 998 Ratings
🗓️ 4 September 2024
⏱️ 9 minutes
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| 0:00.0 | Hey everybody, Chris here. We're trying something a little bit different than what we normally do for the podcast. |
| 0:04.8 | We're doing solo episodes, these are shorter, more contained. |
| 0:07.5 | Built around certain themes and questions I think are very relevant for us to be talking about. |
| 0:11.3 | So wherever you're listening to this, however you're seeing this, let us know in the comments and the feedback, what you think, and we'll make some adjustments. I'm going to do you. So you might have heard me talking about creating demand through scarcity for events and we want to shift gears and maybe because you're thinking |
| 0:45.6 | maybe I have a product or something that doesn't fit the event space but we can apply the same concepts. |
| 0:51.2 | So let's say for example you have an information product, you're trying to |
| 0:54.8 | teach somebody something and that literally is a product because you can buy and |
| 0:57.9 | sell that at scale. What are you going to do and how can you use weight list to |
| 1:02.2 | help you? |
| 1:03.0 | Now you're thinking, well, if I have a digital product, |
| 1:06.0 | the quantity is unlimited, it's infinite, |
| 1:08.0 | it's infinite, and that's the beauty of digital products, |
| 1:10.0 | which you can sell to as many people as possible, |
| 1:13.0 | but then now you undermine the key principle of scarcity |
| 1:16.0 | because it's still available, |
| 1:18.0 | because anyone can buy it, |
| 1:19.0 | you remove some of that demand away from the product. So we have to kind of |
| 1:24.0 | approach this a little bit differently. And if you haven't done so, I would |
| 1:27.4 | highly encourage you to listen to the multiple conversations I've had with |
| 1:31.4 | Daniel Priestley on the podcast. |
| 1:33.4 | He's the person who wrote the book, Key Person of Influence, and he also wrote a book called |
| 1:37.6 | Score App. |
... |
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